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    Date submitted
  • 28-Nov-2017

Hot Chocolate Shop

Abstract

Not a Coffee Shop but a Hot Chocolate Shop. A cozy place to study or take a date or maybe just hang out with some friends. But a new concept, members only. Different nights different themes ranging from natural lighting to music and comedy nights.

Additional Questions

Who is your customer?

The students of BYUI and the community of Rexburg Idaho. All people who like a warm cup of hot coco or tea and some good company.

What problem does this idea/product solve or what market need does it serve?

It serves as a place for students to get off campus is a safe environment a place that is fun but chill. It provides a place where students and the community can mingle together, where people share ideas and stories. There are not many places in Rexburg area where a person can go to chill and have a good time, or study and talk.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Co Cozy will be unique because of its members only status. This will provide a a feeling of community and provoke curiosity in the those around. Another unique thing about Co Cozy will be the club cards. Business cards that are multi colored in a dark rainbow fashion. The last but most definitely most unique thing about Co Cozy will be the themed nights. Each week we will have nights such as date night, comedy night, natural lighting night, etc. Bringing in talent from the school and community to entertain the members of Co Cozy.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Bringing in the community as investors in our small shop we will promote Co Cozy as a community gathering center where ideas can flourish and grow. The difference that will make my team successful is our drive to create something beautiful and unique to the Rexburg area. There are few in the market in this area and those who are have shops different from our own ideas.