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    Date submitted
  • 28-Aug-2017

Inkine'y Ecological Accessories

Abstract

We are a social company that is dedicated to the elaboration and commercialization of fashion accessories handmade by rural women who use as material main material the organic waste of fruits and natural fibers as is the banana stem.

We focus on improving the quality of life of women, promoting sustainable development, through the implementation of a double benefit: social and environmental, by giving a use to an input that is not used and as to the social aspect provide employment to women rural areas.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

People who love nature and contribute to social development through the purchase of original handmade sustainable accessories as an alternative of responsible consumption.

What problem does this idea/product solve or what market need does it serve?

Guatemala is one of the countries with the highest rates of poverty in Latin America, this social problem is due to the lack of employment opportunities for social development, creating conditions of inequality in rural communities. The Inkine'y project was born with the aim of facilitating an opportunity for women to become independent through the production of handmade accessories, valuing organic fruit materials considered as "garbage" as well as giving use to the stem of banana, which is another Natural fiber that is not used in Guatemalan banana plantations. The ecological products Inkine'y are aimed at those who like the exclusive, the new, the ecological. They are people who have a very high social sensitivity and always want to belong to some group or social movement with a supportive approach.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Be a company committed to making the best use of environmental and human resources, focused on the creation of different products, natural, elegant, that do not contaminate or harm the environment. In addition, it is a social enterprise that facilitates employment opportunities for women from communities, thus contributing to the sustainable development of the country.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Achieve success in Inkine'y project we have to publicize social entrepreneurship nationally and internationally through an adequate strategy of marketing and marketing of products as well as starting with the search for alliances with support organizations to achieve this Advise our work and achieve a productive growth of the brand. One of the advantages of the Inkine project and others in the market is the reach of the sustainability of the products, achieving the four pillars, being: economic, social and environmental without damaging the future of the next generations.