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    Date submitted
  • 28-Nov-2017

Marketing for smallholder farmers

Abstract

Agricconnect is an agribusiness venture, focused on connecting smallholder farmers to ready and available markets in Ghana and beyond to trade through the use of Information and Communication Technology (ICT) tools. This is to help reduce post-harvest looses, increase food security, end hunger and poverty among smallholder farmers in Ghana.

Additional Questions

Who is your customer?

1. Farmers 2. Agro-processors 3. Restaurants and Hotels 4. Individuals consumers

What problem does this idea/product solve or what market need does it serve?

Solves the problem of 1. Post-harvest loses 2. Food security 3. Poverty and 4. Climate change

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Constant innovation and technological solutions in the business will help us empower farmers more efficiently and effectively. Having access to grants will enable us expand the business to cover the whole Ghana and beyond where smallholder farmers needs our help.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our cold storage facility makes us exceptional in ensuring smallholder farmers' produce do not go bad within a shorter period after harvest. Our price point is 10% below the market price. We also provide same day vegetable delivery.