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    Date submitted
  • 27-Jun-2018

The Assembly Podcast

Abstract

"The Assembly Podcast" examines the allure and power of community in modern society through interviews with influential academics, leaders, and visionaries on this topic in both the public and private sectors and from various socioeconomic walks of life.

Our mission in this arena is to (1) educate, (2) connect listeners to thought leaders on community, (3) inspire a more communal life, and (4) to use those associations as a force for the greater good.

Additional Questions

Who is your customer?

A typical listener of the Assembly Podcast has migrated over from the NPR lineup of podcasts like "The TED Radio Hour", "How I Built This", "Planet Money", and "Hidden Brain" among others. A typical listener will be (1) college educated, (2) in a managerial role in professional life, (3) politically active in a local, state, or national organization, (4) invested in well-being for personal and environmental reasons, and (5) places a high value on domestic and international travel for cultural exploration.

What problem does this idea/product solve or what market need does it serve?

There is currently no podcast on the market examining the allure and power of community. The market is instead saturated with podcasts that focus on the power of the individual. We believe people are looking for a podcast that aggregates all of the experts and influencers in the field of community-building to lecture and converse about the utility of community, the benefits of community, the image of community versus isolation or self-reliance in modern society, and even the dark side of community. We want to connect these listeners to the thought leaders on this field and ideally inspire a value-shift causing listeners to become more communal in their personal lives.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The content of this podcast will be structured and released in the same way that a media service provider like Netlifx structures and releases the content of their shows. We will use a season-by-season format in which episodes are grouped around a sub-topic of community and released at the same time for listeners to consume. This format intentionally deviates from the standard production trend of daily, weekly, or-biweekly content because we place supreme value on thorough research of guests, sub-topics, and questions and believe this value would be compromised if there was an expectation to follow the standard release format practiced the current market. We believe listeners will immediately notice and appreciate the superior quality of each episode and the unique nature of the season format and ultimately gravitate in larger numbers towards our podcast and perhaps the model in general if other podcasters notice the value. Currently, there is a noticeable lack of quality in daily, weekly, and bi-weekly podcasts without large production teams because they simply lack the time and resources to undertake the necessary steps that our podcasts aims to take and still maintain their expectations for quantity. In our case, the opposite of more is better.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

First and foremost, we believe we are bringing an attractive, relatively new, sparsely utilized model of podcasting to the market in terms of the season model, which emphasizes quality and depth of content, as opposed to quantity of content, in a grouped release format. Second, because our topic has been largely uncovered in the current podcast market, we have potential access to a large list of show guests from various disciplines and influential areas of society that are excited to speak in an informed and inspiring manner about the sub-topics.