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    Date submitted
  • 11-Sep-2018

Veganull (e. Vegan Wool)


This business would attempt to produce a cruelty-free wool according to vegan values. This would mean an Icelandic sheep sanctuary where the species can fulfil its interest of surviving at the cost of giving its wool in return to the human society. It is not in the interest of either species (human or sheep) to see the Icelandic sheep go extinct in a meatless vegan future. The wool is organic, warm and sustainable and is, therefore, a better option than the artificial (often plastic) imitations of wool. Furthermore, it would hopefully be an excellent and sought-after product for the market due to its unique production process.

Additional Questions

Who is your customer?

Everyone but we have vegans in mind.

What problem does this idea/product solve or what market need does it serve?

It gives vegans the option of vegan wool.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

It's very unique.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

All we need is some land and some sheep. The advantage is the complete lack of production in this field.