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    Date submitted
  • 09-Nov-2017



MY solution seeks to solve the following issues confronted by farmers and the youth in Ghana and in the sub-region:

1. Fresh produce usually go bad within a short time after harvesting thereby adversely affecting the quality of the produce and the income realised by farmers at the markets. These produce are left to go bad on farmlands, Market spaces, dumping sites and landfill sites. According to a study by the Potsdam Institute for Climate Impact Research, these food waste could account for about a tenth of global greenhouse gas emissions by 2050.

2. To improve the shelf life of fresh produce, agricultural irradiation is usually employed, which is of medical concern to considerable amount of consumers.

3. Not enough Jobs for the youth

My solution captures fresh cut agricultural produce such as vegetables, and meat in a shelf stable, sterile state in its own stock. The produce is vacuum sealed and packaged in an eco-friendly, reusable and recyclable containers for both consumer and industrial purposes. This results in a product containing fresh cut produce with a shelf life of up to One and a half (1½) years for food use and estimated to last for up to Two (2) years for industrial feedstock supply, which creates zero waste, thereby drastically reducing the greenhouse emissions from Agricultural produce going waste at market places, landfill sites and dump sites. The production chain process of my solution will engage the Youth actively in the use of green technology to solve Agricultural problems as well as creating jobs in the recycling and production process chain.

Over the years canned foods have been linked to serious health implications such as cancer due to the widespread use of chemicals like Bisphenol A. Research Papers from the Harvard School of Public Health discusses this extensively as well as research documents from other institutions.

This makes my solution the most preferred method of adding value, maintaining fresh quality of Agricultural produce void of these health implications.


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Introduction Video

Additional Questions

Who is your customer?

Domestic markets. Foreign markets such as shopping malls, at wholesale and distributed at retail scales.

What problem does this idea/product solve or what market need does it serve?

My venture will enable farmers reduce their losses and get more revenue. It will also encourage expansion of production as well as create more jobs for local farmers and the youth. Again, it will maintain/improve the standards for food produce for a continuous export into the EU and other international markets.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

My venture provides food produce that are organic, clean, neatly cut, and makes it less time consuming for consumers to prepare delicacies and for Industries to process into finished goods, whiles taking care of the environmental concerns as well. the glass jars are recyclable, reusable , and ecofriendly.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The VEGEJAR team is made up of three key members and an advisor. The three key members are: JOSEPH APPIAH (CEO in charge of general technical and processing, packaging and storage knowledge as well as for administration and record keeping.), KPORNU INNOCENT (a subordinate in charge of marketing and public relations) and SEFA FELIX (a subordinate) in charge of Quality protection and packaging). We are graduates with Degrees in Agricultural Science discipline from the University of Ghana, Legon. We have experience in Industry, Research, and in Academia, having worked in various leadership positions in organizations, Research institutions, and in Consultancy firms. Our Advisor is Dr. DIVINE ODAME APPIAH. We consult with him on Funding, Social and Environmental issues. He is a Research Environmental and Social Scientist, with a Doctor of Philosophy Degree in Climate Change and Land Use from the Kwame Nkrumah University of Science and Technology, Kumasi. He is an Environmental Resources Management specialist and holds Two Masters Degrees in Environmental Engineering and Sustainable Infrastructure and Geography and Resource Development from the Royal Institute of Technology, Sweden and the University of Ghana respectively. Our team is undoubtedly formidable in terms of the technical and resource expertise, set to take-off and achieve success; we will need to employ two extra people to help with quality checking and the peeling and cutting and packaging processes as we begin. As we scale steadily, we would add others as the need arises.