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    Date submitted
  • 12-Apr-2016

Nude/Precyle plastic waste


Create awareness among the public regarding the issues associated with plastic use and sell products designed to reduce and precycle plastic waste from personal hygiene products.


Additional Questions

Who is your customer?

Our customers are Guatemalan millennials with medium purchasing power.

What problem does this idea/product solve or what market need does it serve?

Our brand aims to fulfil the necessity among the society of really 'green', safe, researched, ethical and effective personal use products.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our innovation is in the packaging design. That is where the brand's name 'Nude' comes from. Currently, no one is managing this concept in the country. So besides of having designed a product that fills the needs previously described, is attractive for the senses.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We will make a big educational and awareness campaign to educate the public about the dangers of plastic use. In this campaign we will also show our products' attributes and how this design can have positive impacts on the environment and public health. Our advantage is the innovation in the packaging design and the science that backs up the effectiveness of our products.