Who is your customer?
Niche market- Mid-size print shops and other businesses using wide-format print materials.
What problem does this idea/product solve or what market need does it serve?
The Right Cart conveniently stores a variety of wide-format stock, horizontally and vertically, for easy access, speeds changing of stock and is ergonomically designed to reduces injuries for print shop workers.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
The benefits from having commonly used stock readily available speeds changing of stock on wide-format printers. The ergonomic design, reduces the awkward motions of handling heavy stock, reducing the risk of injury.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
The first The Right Cart was designed and made because there was nothing on the market fitting the needs of the print shop manager. Market Research has uncovered storage solutions for the print industry to be lacking in an "all-in-one" solution. Competition is very limited so, this would be new to the marketplace. Initial customer contact reviews have resulted in positive feedback. Our team is well-balanced with experience and we use consultants when needed. We are positioning The Right Cart to be first to market, however need additional funding to accomplish this. We plan to have an online retail store and currently looking to partner with a manufacturer/shipper.