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    Date submitted
  • 24-Feb-2018

Dark Sky Precision, Laser Engraving

Abstract

Executive Summary

Problem:

Limited options for higher end business, marketing, promotional items and unique sports team merchandise; combined with inferior materials, manufacturing processes, and quality control has resulted in products that are unsatisfactory for any client that expects longevity, consistency, and quality aesthetics.

Solution:

Produce all our product offerings in a manner that will facilitate that our product end users will end up with an "heirloom quality" purchase, capable of withstanding decades of enjoyment, while maintaining it's original functionality and durability. We accomplish this high standard of quality, and will maintain so into the future, by employing the mandatory levels of quality control, quality of materials, and quality of labor, each time, and every time one of our clients trusts us with their needs.

Video

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Introduction Video

Additional Questions

Who is your customer?

Market: DSP has built it's product offerings to appeal to all economical and social demographics; whether it be the elite 1-10% of sports merchandise collectors, corporations both large and small seeking high-end branding options, to everyday consumers seeking a way to promote their loyalties, and everything in between.

What problem does this idea/product solve or what market need does it serve?

Solution: Produce top quality products that will give our customers and their families many years of enjoyment, functionality, and durability. Combined with Dark Sky’s philosophy of getting back to the quality and longevity of products we once produced in this great United States of America. Our customers will also have a very unique collectable family heirlooms to pass down to future generations.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our flagship product offering, The "Coapener", is a multifaceted tool for not only the home and garage, but also all types of commercial industries including food and drink purveyors, event arenas, and much more. This unique conversation piece fills an interesting void between the marketing and decor void. As well as our "Coapener", we offer unique personalized laser engraved keepsakes and utilitarian items such as stainless steel tumblers, cooking utensils, and various other options rarely, if ever offered by other manufacturers.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Through a strong online presence via our social media pages on Facebook, Instagram, YouTube, etc. combined with eCommerce sites such as online Amazon, Etsy, and the like, we will gain the necessary brand exposure in an economical and efficient manner. We will also look to stock our product offerings at "brick and mortar" sports pro shops, college bookstores and high end collectable shops. Our superb personal company brand, built from the results of high end American made products, an exceptional customer service experience, local community outreach and support initiatives, and a commitment to our final inspector, (our end user's) approval; make us the type of company a person can be PROUD to partner with, and be CONFIDENT to refer to a loved one.