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    Date submitted
  • 18-Dec-2016

LoneStar Handgun Shooting Range

Abstract

LoneStar Handgun LLC, DBA LoneStar Handgun Shooting Range is a retail shop with firearms, accessories, holsters, ammunition, training room, conference room. Situated on 115 acres the facility has 53 covered shooting bays, 8 private shooting bays, 2 maneuver bays, a clay pigeon range, airsoft field & archery fields. This facility appeals to the professional that carries a gun for a living, but also a family oriented experience that all can enjoy. The goal of this facility is provide a fun atmosphere so that the entire family can enjoy shooting sports.

A multi-media classroom with seating for 55 is used for CHL training and other larger classes/ events. The conference room is used for private classes or meetings. Rental guns are available in rifle, shotgun, pistol and machine guns. LSH is open Monday thru Saturday from 10 am to 6 pm and closed Sundays. While open to the general public, we offer varying membership levels that have different incentives. Employees have a clean criminal background and must be gun enthusiasts who enjoy all aspects of shooting sports and sharing that enthusiasm with others.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Within a 25 mile radius of the range the population age 18 and over is 1.34 million. In this age bracket approximately: Target Shooting: • 50,229 potential Handgun target shooters • 48,499 potential Shotgun target shooters • 32,880 potential Rifle target shooters Hunting: • 52,576 potential Hunters (using firearms) • 1,271 potential Muzzleloaders • 11,596 potential Bow Hunters

What problem does this idea/product solve or what market need does it serve?

San Antonio has a need for a large outdoor shooting facility. Current ranges only offer limited space & distances or limited disciplines of shooting. With one exception the current outdoor ranges don't have retail gun shops or training facilities.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

LoneStar Handgun LLC, DBA LoneStar Handgun Shooting Range is a retail shop with firearms, accessories, holsters, ammunition, training room, conference room. Situated on 115 acres the facility has 53 covered shooting bays, 8 private shooting bays, 2 maneuver bays, a clay pigeon range, airsoft field & archery fields. This facility appeals to the professional that carries a gun for a living, but also a family oriented experience that all can enjoy. The goal of this facility is provide a fun atmosphere so that the entire family can enjoy shooting sports. A multi-media classroom with seating for 55 is used for CHL training and other larger classes/ events. The conference room is used for private classes or meetings. Rental guns are available in rifle, shotgun, pistol and machine guns. LSH is open Monday thru Saturday from 10 am to 6 pm and closed Sundays. While open to the general public, we offer varying membership levels that have different incentives. Employees have a clean criminal background and must be gun enthusiasts who enjoy all aspects of shooting sports and sharing that enthusiasm with others.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The major appeal that LSH has is that we offer a wide variety of training courses, gun rentals, firearm and accessory sales and an outdoor shooting range all under the same roof. Other ranges focus on the range as the major source of income. LSH realizes that the range is just the venue and the money will be made from training and sales. LSH facilities will be safe and clean for the user. Realizing that the money being spent is disposable income and that generally the wife/mother is a major contributing factor on how this money is spent; the facility must pass her inspection. She must feel that the range is clean and safely built for her to allow her family to use. The restrooms must be clean and adequate in size. The NRA and NSSF have repeatedly stated that when women first use a range the number one factor on whether they returned was the cleanliness of the restrooms. Recognizing that the range needs to cater to women, men and families is crucial for our success. We are constantly being asked about a try before you buy type program, the ability for our facility to have this program will be a huge marketing tool. We will continue to be the only true one stop place for Concealed Handgun Training in San Antonio because of our ability to electronically fingerprint on site. This competitive advantage is unique to LSH as no other school has purchased the equipment. Because of the $20k price tag associated with this equipment, we will most likely remain the only one with this equipment.