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    Date submitted
  • 06-Jun-2017



We exist to solve the problem of shortages in Fish supply and other associated challenges such as over-fishing etcetera by providing reliable fish seeds for grow-out fish farmers; broodstock for fish hatchery operators; melange for fish processors and consumers; smoked fish for consumers; and free extension services for Fish Farmers, intending Fish Farmers and Investors.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

The potential customers of our business include but are not limited to the following: grow-out fish farmers, fish processors, fish hatchery operators, consumers, retailers, exporters

What problem does this idea/product solve or what market need does it serve?

Our business enterprise is solving the problem of fish shortages (annual deficit >1,000,000 metric tonnes in Nigeria) and associated challenges such as overfishing etc, unemployment, extreme poverty, and boosting GDP. It will contribute to solving seven (7) out of the seventeen (17) Sustainable Development Goals (SDGs). An explanation of how our business is related to these SDGs is as follows: No Poverty (SDG 1): Our business enterprise will create jobs in our value chain. Moreso, the free extension services we will render will empower people with skills which will enable them start profitable fish businesses and thereby lift them out of poverty. Zero Hunger (SDG 2): Our hygienic and highly nutritious fish products will help to curb hunger and malnutrition. With increased aquaculture production in Nigeria, the problem of fish supply deficit will be stopped. This would give Nigerians security in the supply of fish and fish products. Good Health and Wellbeing (SDG 3): Consumption of our fish products will ensure good health and wellbeing because they will be well farmed and free from carcinogenic (cancer causing) or mutagenic (causing genetic mutation) substances as evidenced in fishes caught from the wild in polluted water bodies. Decent Work and Economic Growth (SDG 8): Our business enterprise will contribute to reduction of unemployment in Nigeria. Within the first five (5) years of full business operation, eight (8) persons will be directly employed by us and numerous others through our value chain. With higher productivity and reduction in unemployment rates in the country, Nigeria’s economic growth will be fast tracked. Industry, Innovation and Infrastructure (SDG 9): We will use proven innovative methods in our business enterprise. Our fish seeds will be produced using Recirculatory Aquaculture Systems (RAS) which ensures water use efficiency. Our farm will be partially run with solar energy. Our farm waste water can be channeled to cultivate vegetables thereby bringing about zero waste and improvement in overall farm efficiency. We will also fund researches into better fish farming/aquaculture production systems within the third (3rd) year of operation. We will in the nearest future develop a mobile app that will connect fish farmers all over the world together solving their various challenges. Responsible Consumption and Production (SDG 12): The strategies we take to increase the shelf life of fish by smoking it to mitigate against spoilage coupled with resource conservation on our farm will ensure sustainability and position us as resource efficient. Life below Water (SDG 14): Our aquaculture production at Okongo-Dimowo Enterprises coupled with that of others in our value chain will reduce the dependence on fish stocks from the wild (lakes, rivers, streams, estuaries, coastal waters) thereby mitigating against the threat of overfishing, extinction and encouraging sustainable practices.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Grow-out fish farmers need reliable fish seeds to get good yield at harvest. Poor quality fish seeds beget low yield at harvest. Reliable fish seeds are one of the factors that determine the success of a grow-out fish farmer. Fish processors need fleshy and hygienic fish to get good quality products. Fish hatchery operators require reliable broodstock in order to produce reliable faster growing fish seeds. Poor quality broodstocks beget poor quality fish seeds which consequently beget low yield by the grow-out fish farmer. Consumers have protein needs they need to fill. Fish is a cheaper and more healthy source of animal protein. Melange which is fresh fish and smoked fish fill this need. Retailers and Exporters need to make money solving the demand for fish and fish products on a smaller and larger region of access. All our products will fill this need. Extension services fill the need for a platform where farm challenges can be discussed and solved by fish farmer customers. It also provides DIY intellectual support for aspiring fish farmers particularly unemployed youths

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our competitive advantage lies in the uniqueness of our processes, the connectedness, togetherness of our products and services and the passion that will be put to play for the maximum benefit of our customers in Africa and in the whole world at large. Our products will be unique due to the: Reliability of fish seeds, Food fish are more nutritious due to being fed nutritious feeds. Fish are reared in hygienic environmentally friendly manners. Smoked fish are produced using hygienic techniques and have longer shelf life. Our services will be unique because we will provide: More friendly, approachable customer service; Ease of doing business (online sales, home delivery) Free extension service to fish farmer customers, aspiring farmers; Efficient management of customer relationships; Funding of researches into better fish farm/aquaculture production among others.