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    Date submitted
  • 21-Sep-2017

DAZL: Connected devices for safety

Abstract

The Problem:

35% of women experience assault at least once in their lifetime. Women’s safety is a massive problem all over the world. A lot of women find themselves in compromised and unsafe situations.

And I am not okay with that.

I built this technology as I went overseas as an international student and my safety was top priority for me and my family.

Think about all the women in your lives, embarking on a new adventure, whether it is to go to a new City for work or University or even traveling, as more women are becoming independent.

In those important needed moments it helps you to get to safety and make decisions to be safe. Having the ability to send an SOS alert and diffuse an uncomfortable situation can be a life changer for many people.

The Solution / What is DAZL:

DAZL builds tiny and discrete connected devices that build confidence and fearlessness in women all over the world.

DAZL is a connected device that allows individuals to trigger a location based SOS alert to friends and family to get help when their phone is not readily accessible. Opt to sound a loud alarm to

diffuse an uncomfortable situation.

Product video:

https://vimeo.com/232589838/d28becb013

Business Awards and Leadership:

* In August 2017, DAZL was selected by the world's largest hardware accelerator, HAX for their Growth Program out of San Francisco. We became a portfolio company of SOS Ventures of

Europe

* In March 2017, I represented DAZL and received seed funding from the Government of India.

* In August 2016, I won the 'Vodafone Startup Award' and received seed funding from Vodafone.

* Check out my CNBC interview at: https://goo.gl/hM6GWs

* In 2017, I was selected by the Nasdaq Entrepreneurial Center of San Francisco associated with the Nasdaq Stock Exchange

for their competitive Entrepreneurial Program

* In 2017, I was selected by the Massachusetts Institute of Technology, out of 6,000 applicants, at a 2% acceptance rate, for their Global Entrepreneurship Bootcamp

* In 2017, I was selected out of 2,500 global entrepreneurs at a 1%

selection rate for the Westerwelle Young Founders Programme in Berlin

Video

Original Vimeo URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

Target customer: - Women in University that are studying - Young female working professionals - Between the ages of 18 to 30 - Living in urban areas

What problem does this idea/product solve or what market need does it serve?

35% of women experience assault at least once in their lifetime. Women’s safety is a massive problem all over the world. A lot of women find themselves in compromised and unsafe situations. And I am not okay with that. I built this technology as I went overseas as an international student and my safety was top priority for me and my family. Think about all the women in your lives, embarking on a new adventure, whether it is to go to a new City for work or University or even traveling, as more women are becoming independent. In those important needed moments it helps you to get to safety and make decisions to be safe. Having the ability to send an SOS alert and diffuse an uncomfortable situation can be a life changer for many people. Status quo: - Not go out alone when dark - Leave from work early - Not take evening tuition classes - Go out with friends - Continue talking on the phone when in a taxi to give the impression that someone is on the other side - Pepper Spray - Self defense classes

What attributes will make this idea/product successful? Why do you believe that those features will create success?

SOS: - Location based safety alerts to friends and family - Sound a loud alarm to diffuse an uncomfortable situation - DAZL is discrete and tiny and can be attached to a keychain, handbag, clothing or simply put it in your pocket - Useful when its hard to access the phone - Bluetooth range of over 100 feet - 45 day long battery life on a single charge - Additional functionality: Ability to find your phone and keychain so you can avoid misplacing them - Cost effective solution We conducted a successful pilot on 100 women and incorporated their feedback and made DAZL so that it is an efficient and effective solution for its target market

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Founders: Aditi Chadha - M&A in semiconductor manufacturing. Product Officer and built DAZL from idea to final product. Anu Chadha - Serial entrepreneur and has done manufacturing for Walmart. She is a supply chain and manufacturing specialist. Led her company to multimillion dollars in revenues. We are a mother-daughter team. We started DAZL because our common focus on my safety when I went to a different city / country to study, a new city to work, my work related travels, and now even though we live together, my safety is of primary concern. This problem is common to hundred of millions of families who have a working wife or daughter. Getting access to a phone in an emergency is not always possible as it may be an unsafe situation, or it may be too difficult to find your phone in your handbag among many other items when seconds matter. We have an excellent team of hardware and software engineers and I am the product officer leading and guiding them.