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    Date submitted
  • 29-Jul-2018

LifeStone

Abstract

A Social Enterprise with the Design to challenge current legal structures and disrupt stagnant industry.

Our mission and purpose is the elimination of poverty and inequality through enterprise.

Our first venture will be in the memorial industry developing a new offering through technology, service value and quality experience.

Additional Questions

Who is your customer?

To market customer Maori and Pacific communities. Church communities. General public. Gen Y forward

What problem does this idea/product solve or what market need does it serve?

Price Point. Green, dramatic reduction in carbon footprint. Artisan design and personalisation that previously unreachable for most. Tech integrated, future proofed technology

What attributes will make this idea/product successful? Why do you believe that those features will create success?

This offering will disrupt the market. We are establishing as a wholesaler primarily to allow retailers to adopt as they become ready.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We have deep level understanding of consumer needs. A range of expertise to design and take a disruptive offer to market. A developed supply chain. Low overheads and a bootstrap mentality. In for the long game.