Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 19-Sep-2017

Marasim- Design Meets Craftsmanship

Abstract

At Marasim, we understand the growing global consumer awareness for sustainable, handmade products. Our platform, helps the designers around the globe to fulfill this consumer requirement by connecting the designers to the millions of artisans across 29 different states of India. Our platform organizes the craft industry, creates opportunities for the artisans, exposes artisans to the requirements of the global design market and helps the designers with a sustainable design process.

Video

Photos

Additional Questions

Who is your customer?

Design houses that works with sustainable fabrics and materials. Fashion Designers, Interior Designers, Decorators, Design Houses, accessory designers, bags and jewelry designers, fabric wholesalers and retailers, fashion buying houses, private labels.

What problem does this idea/product solve or what market need does it serve?

We are solving the problem of dying craftsmanship by connecting the Indian artisans with global designers. It is a platform that connects skills with ideas. The designers get to utilize the craft skills and create exclusive, sustainable, timeless products. The idea creates opportunities for the artisan to bring their talent to the global platform. In turn they learn the requirements of the international markets.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

1) Training artisans for modern thinking to make their creations attractive to the global design community. 2) Bridging the gap between the designers and the artisans through the platform where creative talents meets skilled hands using technology solutions. 3) The growing awareness amongst consumers for consuming handmade, eco friendly sustainable fashion. 4) if this sector get organized. Then millions of craftsmen will be able to create valuable products for the international market. And thus we will become the torch bearers of a new sustainable artisan made industry.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

1) My cultural background as an Indian helps me bring together scholars and designers who have exhaustive knowledge and contacts of the craft sector of India. 2) My positioning in New York City and my background as a fashion designer from parsons school of design in New York gives me an opportunity to present my idea directly to the most influential people in the design community. I am able to understand the requirements of the designers to work with the artisans at the grassroots and create timeless products. 3) My background as software engineer to create a scalable technological Platform. 4) We are operating under the mentorship of knowledgable textile experts in New York