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    Date submitted
  • 04-Dec-2017

marketplace Brandorbi

Abstract

Brandorbi is a marketplace, where brands can book a phygital influencer for the organization of a private event with its network and location in order to live an experiential event together.

Brandorbi is the first phygital influence marketing directory, a marketplace on matching algorythm and on sharing economy based. Influencers can valorize their passions, interests and social influence, in their location, their own presence and guarantee friends presence to a brand presentation of a product or service, earning and getting entertainment. Brandorbi creates a new communication tool, available even to little and small companies, allowing brands to meet physically and directly a very profiled target of consumers, to whom present their products or service, in order to create awareness, content, customer experience, focus group, advocacy and engagement on digital networks but especially with word of mouth, therefore using influence marketing.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Our customers are brands, usually creative brands or startups, as concerns focus group or product launch, but also established international brands, who already search for channels to create experiential marketing with consumers and influencers.

What problem does this idea/product solve or what market need does it serve?

How to activate authentic word-of-mouth? Through events booked on the platform brands can find influencers and advocates with which spend an evening time living a marketing experience.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The cross-market innovation, which lies in our capacity to build upon the “sociality” of both consumers and brands.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The team is fully committed, with complementary skills and well balanced.