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    Date submitted
  • 03-Dec-2017

MacDaddies Twisted Mac & Chz


A revolutionary food truck concept that brings a twist to our favorite comfort food, mac and chz. We specialize in twisted and unheard of recipes that make this classic comfort food even better.


Original YouTube URL: Open

Introduction Video


Additional Questions

Who is your customer?

Our customer is the college student of rexburg, who enjoys social outtings and trying different things. Our customer enjoys quality food, and the opportunity to try a twist on Mac & Chz. Our customer looks for not just a place to eat, but an overall social experience.

What problem does this idea/product solve or what market need does it serve?

The problem solved is the need for more quality food locations in rexburg idaho that differ from the usual fast food joints.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

A niche Mac & Chz concept is something that will draw in adventurous mouths. Mac & Chz is something that is familiar to all college students due to its flavor, simplicity, and affordability. However, our twisted recipes will intrigue adventurous mouths. It will be a unique place to eat in Rexburg. Those looking for a fun and different place to have an adventurous meal will enjoy MacDaddies.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We plan on utilizing a food truck to create our success. The low cost of space saves us money, while keeping us mobile to be able to be at, and host, events. Mac & Chz is something that finds its way into the shopping cart of almost every college student. Our twisted recipes will draw students in. They may try us out based on curiosity, maybe intrigued by a certain recipe, or because we are so involved in campus activities. As is, we host social events where we give away free food and merchandise. Our food is great. It fills you up. It is something that is unique and thorough making for a perfect adventurous food experience.