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    Date submitted
  • 21-Nov-2016

Spero For Hope

Abstract

Spero For Hope is a socially minded company created to promote and celebrate the traditional art made by artisans in small communities from Mexico. Our company operates in two branches: clothing design and sterling silver jewelry design. In fact, our company started by manufacturing and distributing pieces of sterling silver jewelry directly from Taxco, Mexico. Artisans in this small community have worked with sterling silver for generations, producing high quality products and beautiful designs but lack the recognition and compensation for their work. It was after realizing this injustice that we decided to work to acknowledge the tireless work of these artisans. On our clothing line, we focus on working with women who use the “waist loom” to create traditional pieces of clothing. We then incorporate these pieces into modern and stylish designs that any woman can proudly wear today.

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Additional Questions

Who is your customer?

We are mainly targeting women as our customers for both our clothing line and sterling silver jewelry. We want to create a campaign around women helping women. It is important to note that we do have items for men on our sterling silver jewelry line. Additionally, we want to appeal to the kindness in our customers by advertising our successes among this communities. We believe that social entrepreneurship has a place among Utahans. We understand that competition on the fashion industry is fierce, but we believe that our social aspect combine with our stylish designs and superior materials will provide us with an advantage to gain access to a portion of the market share.

What problem does this idea/product solve or what market need does it serve?

For generations, artisans in Mexico have learned to use the waist loom to produce beautiful pieces of clothing using the traditional colors and designs used in their native communities. These pieces are revere by many around the world for their all-natural and all hand-made materials. Today, they are sold on all common touristic destinations in Mexico allowing them to reach an international market. The biggest problem is with the process rather than the product; women in small communities spend days producing these garments which can’t be sold on their communities, forcing them to travel to different areas where they face tremendous challenges. This means that their income is completely dependent to the number of sales, the type of tourism (internal vs external) and the time of the year, often leaving them without the means to afford a decent living.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We believe that our social aspect combine with our stylish designs and superior materials will provide us with an advantage to gain access to a portion of the market share.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our business model is to contract with women from these communities to purchase their art at a premium price, allowing them to receive a fix and steady income without the need to leave their communities. Although, the garments produced are of extremely high quality, they lack form. This is because the native artisans have never received proper training as seamstresses. We are collaborating with reputable dressmakers in Mexico to create a line of clothing for women using the latest fashion trends while incorporating the designs and materials purchased in these communities. The distribution of our line will take place mostly in the US and Mexico. We believe that these remarkable women deserve to enjoy the results of their hard work. That is why we are donating 30% of the profits from our clothing line back to these communities to pay for education, sanitation and any other needs these women may have. We will continue the manufacture and distribution of our sterling silver jewelry to generate revenue to support the startup costs for our clothing line.