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    Date submitted
  • 29-Sep-2017

Asarasi Organic Tree Water

Abstract

The world is running out of fresh water. Less than 1% of all water on earth is drinkable, and with dwindling groundwater resources, we are in desperate need of a sustainable source of pure water. Asarasi is pioneering the access to 1B gallons of pure tree filtered water that is discarded by the maple industry every year. In addition, Asarasi has been certified organic as the only organic water in the world. This allows consumers to truly trust in their source of water.

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Original YouTube URL: Open

Introduction Video

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Additional Questions

Who is your customer?

Bottled Water became the #1 beverage in 2017. Within that, sparkling bottled water is growing the fastest as consumers switch from sugary soft drinks. The US bottled water market alone will reach $17B in 2017 and is expected to reach $20B by the year 2020. The sparkling bottled water category is expected to grow 75% through 2020 to $3.4B. According to Mintel, 25% of all consumers want their bottled water to be Organic or GMO Free. With scares over water contamination demand for bottled water has, stressing resources. Until Asarasi came to market, not one bottled water product met this demand. Consumers want healthy and sustainable beverages that they can trust and Asarasi meets this need at price parity with current water products.

What problem does this idea/product solve or what market need does it serve?

Water scarcity is a worldwide epidemic. Less than 1% of all water on earth is drinkable, and with dwindling groundwater resources, and scares over water contamination, we are in desperate need of a new sustainable source of pure water With global populations projected to reach 9.6 billion by 2050, increased demands for pure drinkable water will continue to grow. The public needs a source of drinking water that does not harm the Earth or deplete our current water resources. Asarasi is addressing this need by pioneering a new source of renewable and sustainable water.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Asarasi is not forcing our way into a trend, who we are is inherent in the product itself and consumers understand that when they engage with us. We have had huge success over the last year, however since receiving our organic certification, interest has been growing exponentially. Asarasi is positively impacting water conservation efforts along with giving farmers a means to increase their profitability by creating an outlet for their by-product. There are 30K maple farms in North America that we can advantage and have 100M gallons (and growing) of water rights under agreement. Asarasi also impacts the consumer with the first USDA certified Organic bottle of water, from the most unique and trustworthy source. We are creating a new market that benefits the consumer, the maple farmer, and the environment.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Asarasi's business model is unique. Asarasi has identified an alternative value-added maple crop byproduct that is currently being discarded; pure tree filtered waters. We buy bulk waters from maple farmers and convert the water into a consumer ready good and sell through traditional distribution channels. Our products sustain a 55%+ GM in scale and provides the farmer with a +50% profit on their existing maple products. Asarasi uses a distributor to retailer model that delivers industry competitive margins of 25% and 40% to each respectively. Our cost to acquire a typical retail location ranges from 1-2 free cases with the first order. That puts our customer acquisition cost at $10-$20/location in-line with industry norms. We accomplish all of this at price parity ($1.49/ Bottle) with existing bottled water products in the marketplace today.