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    Date submitted
  • 05-Feb-2017

BandaBeau

Abstract

BandaBeau is a sophisticated and chic fashion accessory designed to save one's seat and win the war with unruly or wind-blown beach towels. The beach towel bandeau effortlessly slides over the back of your lounge chair, keeping your towel securely in its place in one easy step. This fashion statement with a purpose band is made of a stretchable swimsuit fabric that’s water absorbent, machine washable and fully adjustable to fit varying lounge chairs. It's available in fashion-forward patterns designed to complement our consumer's stylish bathing suit and beach towel ensemble. It easily folds up and can be tucked away in the complimentary travel-friendly pouch. Plus, there’s a secret pocket on the back to hide valuables when taking a dip in the ocean or swimming up to the pool bar.

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Original YouTube URL: Open

Introduction Video

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Additional Questions

Who is your customer?

Our target customers are sunbathers who want a fashionable yet functional solution for keeping their beach towel in its place while lounging poolside or beachside. Our customer is fashion forward, takes great care in selecting their beach/pool fashion ensemble (swimsuit, swimsuit cover up, beach towel, beach bag, etc.), and regularly seeks fashion apparel and accessories that reflect their unique style.

What problem does this idea/product solve or what market need does it serve?

BandaBeau prevents beach towels from falling or blowing off a sunbather’s lounge chair, earmarks seating at a crowded pool and makes it easy to spot one’s chair in a sea of white resort towels. For consumers, it’s a fashion statement and canvas for style expression and for businesses, it serves as a blank slate for branding.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our bandeau is made of a stretchable swimsuit fabric that’s water absorbent, machine washable, fully adjustable to fit varying lounge chairs and easily folds up in a self-contained travel-friendly pouch. Plus, there’s a secret pocket on the back to hide valuables when taking a dip in the ocean or swimming up to the pool bar. Our fashion statement with a purpose band is available in fashion-forward patterns designed to complement our consumers stylish bathing suit and beach towel ensemble. The variety of patterns and colors palettes will provide broad appeal and new designs will launch on a regular basis to feed the demand for changing fads.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our product is a stylish alternative to the one competitor in the marketplace (BocaClips). We will position ourselves as an upscale, fashion-forward brand through our branding, website design and marketing campaigns. Melissa will utilize her brand management to manage the business her marketing expertise to develop a strong brand identity, and generate awareness and product interest via a targeted B2C and B2B paid digital campaign. Jen will bring her fashion design expertise to develop a quality product that is not only functional but fashionable. She will utilize her contacts in the fashion industry to source a reputable manufacturer who can consistently support our production needs. And she'll keep her finger on the pulse in the fashion industry to bring the latest trending patterns to our product designs. We'll offer a wide variety of patterns and color palettes to appeal to a broad range of consumer styles and our product designs will be updated regularly (i.e. every spring/summer and fall/winter) to feed the demand for changing fads. The product details will be modified with adjustments and new features based on consumer feedback. The launch of this first-of-its kind beach towel bandeau is the first product in the brand’s pipeline – product extension plans include beach towels, beach bags, swim suits and swim suit cover ups. The brand vision is to be a fashionable, iconic beach lifestyle brand by offering luxurious, stylish and affordable must-have beach lifestyle products.