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    Date submitted
  • 06-Apr-2017

Enchantails

Abstract

Enchantails was created for anyone who loves mermaids. We have created an entire undersea world. Phase 1 was the launch of our book/sleeping bag combination to introduce children to the world.

We matched the sleeping bag to each mermaids tail so children can pretend to be their favorite character! We have woven real world facts and regional mermaid lore in our stories, so children from around the world will see some familiar elements to the myths and legend they've heard. One of our main focus is Conservation. We have real conservation challenges worked into the narrative, to inspire conservation awareness.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Parents or Grandparents of girls who love mermaids and adventure stories.

What problem does this idea/product solve or what market need does it serve?

There is no Mermaid property like ours. We provide the following: - entertaining stories focusing on empowering girls, individuality adventure, education and conservation -the only glow in the dark mermaid tail sleeping bag in the world -12 mermaid realms located in real locations, each realm completely different in look, culture and history form one another

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The stories are all connected and will pave the way for the YA books. The property has wide potential for product expansion and will bring awareness of the critical need for conservation to all the children that read our stories, watch our movies, etc.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

I have been a professional Hollywood Make-up Effects artist for over 23 years. In that time I have worked with some of the most talented artists and technicians on the planet. Through them and my team roster, we will be THE mermaid property that everyone will want a piece of.