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    Date submitted
  • 30-Aug-2017



Instabeat is a connected accessory for swimming goggles that captures real-time heart rate, stroke type, and laps. Instant heart rate information is fed into the swimmers' eyes and presented in a mobile app to optimize their training.


Additional Questions

Who is your customer?

We are targeting professional and self-competitive swimmers and triathletes, male and female between 18 and 65, who are looking to improve their performance and take their swimming to the next level. Their swimming goals are to participate in races, to sustain an active, regimented lifestyle and to maintain control of their mind and body. Their current habits include working out at least 1-2 a day, proactively searching for ways to improve, focusing on achieving numerical goals and checking results after every workout.

What problem does this idea/product solve or what market need does it serve?

Swimmers have a hard time accurately and seamlessly tracking their workouts in real-time during practice. Currently, they count their pulse manually after every set which doesn’t provide any instant insights and doesn’t allow for training optimization. The technology available for swimming has been designed for running and made waterproof, no consideration for drag and the dynamics of swimming; there has been very little to no adoption of technology in the pool. We’ve learned through extensive research and training, that accurately tracking heart-rate in real-time is the most effective way to optimize training for any type of swimming. Likewise, our technology combines all the relevant swimming parameters (heart rate, strokes, speed, time) to create a comprehensive breakdown and analysis for active swimmers and their coaches. Instabeat is a revolutionary goggle-mounted sensor product that enhances swimming performance in real time and gives users insights after training. It is the only product that provides real-time feedback at all times during the workout.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Instabeat’s competitive advantage vs. any watch: - Real-time feedback - Superior accuracy due to the head position (far less motion than the arm) - Comfortable form factor accepted by experts, minimal drag

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our market lead relies on extensive R&D based on 5 pillars: 1. Ergonomics- Universal fitting on all swimming goggles and all head shapes without adding any drag 2. Real-time light feedback for heart rate zones all throughout training 3. Accurate heart rate reading from the temples without the need for a chest belt 4. Most advanced motion detection algorithm for detailed post-workout analysis 5. We are first and foremost a team of swimmers building this product for our own training needs, and we put community and swim testing at the heart of what we do. We have tested the product for: • 27,188 laps • 115 people • 1,429,000 BEATS