- Consumer Goods
Who is your customer?
Our customers are the following: Grandparents, Parents, and kids.
What problem does this idea/product solve or what market need does it serve?
This product solves the dilemma of how to have a night light close to your child that doesn't need to be plugged in. It allows the night light to be attractive during daylight hours.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
The first attribute that will make this product a success is that it is up-cycled. Today's market is concerned with the well being of the environment, and we have a made a product that is made out of recycled goods. The second attribute is that there is more than one design. This feature invokes the child in all of us allowing all of us to enjoy a whimsical design.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
We will make our product successful by advertising the jars attributes. Our advantage over other night lights is that our product is a custom design, and has the dual purpose of pretty decor and a night light. We will be donating 10% of our proceeds will be to Cutter Morning Star food pantry and to our CMS GT program.