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    Date submitted
  • 04-Sep-2017

LIT Outdoors Tammock

Abstract

The Tammock is a lightweight camping tent that supports a hammock inside it. It requires no trees and can be set up anywhere.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Our early adopters include music festival goers aged 18-34. This customer segment is very open-minded and willing to buy products from new companies that don't have strong brand loyalty but have unique products. They also have the discretionary income to purchase expensive products.

What problem does this idea/product solve or what market need does it serve?

The Tammock eliminates the problem for needing trees to enjoy using a hammock. This allows people to go anywhere