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    Date submitted
  • 15-Feb-2018

Mentionables

Abstract

Mentionables is a lingerie website dedicated to model-free photos, classy styles, and pretty prices.

Both women and men are uncomfortable shopping for lingerie online. Women shop by imagining products on themselves which is difficult to do when another woman's body is (often uncomfortably) stealing the focus.

Eliminating models from lingerie product photos increases confidence and comfortability for women (or their partners) when shopping. We refuse to add to the number of hyper-sexualized photos of women on the internet which we believe is hindering the progress of and respect toward women.

Video

Original YouTube URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

Mentionables customers value self-respect for themselves and other women and can be classified into 4 customer segments: o The Shy Fox (in a relationship, relatively conservative, seeks guilt-free shopping) o The Double-Diva (in a relationship, woman of size, plus-size-friendly shopping) o The Maid of Honor (single bachelorette, best friend, desires less sexual shopping) o The Loyal Husband (in a relationship, desires guilt-free shopping)

What problem does this idea/product solve or what market need does it serve?

Both women and men are uncomfortable shopping for lingerie online. Women shop by imagining products on themselves which is difficult to do when another woman's body is (often uncomfortably) stealing the focus.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Eliminating models from lingerie product photos increases confidence and comfortability for women (or their partners) when shopping. We refuse to add to the number of hyper-sexualized photos of women on the internet which we believe is hindering the progress of and respect toward women.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Cofounders Emily Smith & Emily Kelly are positioned to lead Mentionables successfully via their existing influence on consumers, relationships with influencers, experience in consumer goods & digital marketing, and educational backgrounds in marketing & strategy.