Who is your customer?
Through several months of customer development, we have discovered that the future early adopters and first customers of our product are young professionals already making strides to improve their mental wellness. The people already engaging in activities to help them focus, relax, get motivated, and reduce stress were the people that seemed most eager to have our product in their hands.
What problem does this idea/product solve or what market need does it serve?
Many mental health concerns such as Attention Deficit Disorder, stress, depression, and anxiety have reached epidemic levels according to the WHO (2013). While 60% of Americans use music as a tool to reach a desired mental state, and while 33% of people use music streaming services worldwide, none of these services have tapped into the wellness capabilities of music to help people reach those desired states. Through several months of customer discovery and development, we have identified that this is in fact a large issue across a wide range of customer segments. In particular, young professionals with disposable income who are already making strides to improve their mental wellness, whether it be through yoga, exercise, or other activities/habits, are very willing and eager to see our product on the market.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
Recently the social climate surrounding mental health issues has shifted. It is becoming increasingly acceptable for one to engage in activities that promote mental health and performance. This idea surfaced just as streaming services became popularized and just as high-performance EEG-technology reached consumer markets, making the idea possible. With these recent occurrences in mind and the increasing popularity of automated and wearable technologies, Trills is sure to be the next greatest idea in consumer electronics.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
With the few companies on the market targeting our customers' problem with music, none have effectively created a solution that personalizes music directly for an individual based on their neurological/physiological response to music. Our solution cohesively integrates features that have made Fitbit and Pandora successful while bring users with far more personalized, wellness-enhancing music playback. Our intellectual property and team is what makes this idea possible, and accordingly, their development and future growth are our key activities.