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    Date submitted
  • 04-Jan-2017

Rowdy Bars

Abstract

Mission: To create healthy recipes with a base ingredient in prebiotics. So, our customers can enjoy a healthy body and persevere through life’s explorations.

Vision: Our vision is to be a part of discovering one’s life purpose and connecting with our communities. We will continue to explore this vision by having faith, perseverance, and creating personal connections; while fueling the world with clean ingredients, thoughts, words, and actions.

Rowdy Bars are healthy food options that contain a naturally high base in prebiotics and is owned by Kellie Lee’s Limited Liability Company, Blue Sky Inspirations, LLC.

After three years of exploring with different ingredients and many failed attempts, the first prebiotic products will hit the local Reno, NV market in 2017. To start, we will launch two bars; The Rowdy Prebiotic Bars – Rowdy Wild Nut Chocolate Chunk and the Rowdy Cashew Flex Paleo Bar.

We have started taking pre-orders and have about 50 orders to fill starting in late January. We plan to expand our company by offering a variety of bar flavors and eventually expand into the ready-to-drink cold pressed coffee blends. These coffee blends will also be a source of prebiotics.

We have had a welcoming response in our community and are requesting capital for scaling our business so that we may fulfill the demand. We plan to start locally in Reno, NV, and the outlining cities. We hope to expand into other states after our first year. Currently, we are working through the requirements from Whole Foods to sell our bars in the local store.

Our target markets are athletes, fitness enthusiast, and outdoorsmen/women. We plan to provide these groups with sustainable energy, a healthy digestion, and appetite control.

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Introduction Video

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Additional Questions

Who is your customer?

Our target market segments consist of the following: Primary: Fitness enthusiast of all ages (bodybuilders, fitness competitors, gym goers). Ideally, they will be both men and women. Customer ages 25-65. Subsets: Outdoor enthusiast of all ages (backpackers/hikers, climbers, hunters) Endurance athletes of all ages (Marathoners, Triathletes, Cyclist) Running, biking, skiing and fitness groups or clubs Busy mothers Young professionals Active aging Health food convenience stores Our customers are most likely to purchase our products at locations they frequent, like Whole Foods, the gym, or online.

What problem does this idea/product solve or what market need does it serve?

According to the National Institutes of Diabetes and Digestive and Kidney Disease (NIH) and the US Department of Health and Human Services; the overall prevalence of people affected by digestive diseases is 60 to 70 million a year.Problem: The overall lack of knowledge in digestive health, and the importance of prebiotics. 2010: 21.7 million hospitalizations due to gastrointestinal diseases 2009: There were 245,921 deaths due to digestive diseases 2004: The direct medical cost is $97.8 billion, and the indirect cost is 44 billion – for example, disability and mortality Our Solution: Providing a product that aids in digestion. Our products are a trade secret, and our brand is unique.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Offers snack options (bars) naturally high in prebiotics, (known as Fructooligosaccharides (FOS) or Inulin). Our products aid digestion, support the gut flora and provide individuals with a convenient, healthy and satisfying snack options. PRObiotics are the live bacteria naturally found in your digestive tract that help filter out harmful things during digestion. PREbiotics are the plant particles that nourish that friendly bacteria and help it flourish. The PREbiotics act as a food source for the probiotics. They are typically found in onions, leeks, asparagus, among many other roots and veggies. Throughout your digestive tract, there's a protective barrier that keeps bad bacteria, viruses, and other toxins from escaping into the rest of your body. When that barrier is compromised, it can lead to digestive discomfort and a strained immune system. Our bars and future products contain a prebiotic that fortifies the protective barrier and nourishes the probiotics that behave like a filter, so you begin feeling relief and support much faster than with dietary fibers and probiotic supplements alone. The prebiotic ingredient is our competitive advantage along with tasting good. We are a health bar with balanced nutrition that provides sustainable energy and appetite control. We are not about the current trends or hype. We want our customers to experience pure nutrition and a balanced life while getting feeding their ROWDY side. All of our bars and future products will have a base ingredient that contains this prebiotic. We have structured our company this way to protect our intellectual property. Eventually, we plan to introduce new flavors and ready-to-drink coffee blends. People are looking for healthy alternatives that support digestion. We feel that our prebiotic formula is the main feature that will create success.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Currently, the steps we are taking are as follows: Building our brand and marketing strategy. We are working with a manufacturer and plan to have the bars made and distributed. We will be distributing our products through our website, local fitness center, co-ops, and plan to work with Whole Foods. We are working on building relationships with distributors to become wide-spread. We have already established a relationship with the local Whole Foods, and are planning a product launch once we have our manufacturer paperwork complete. Our advantage is the prebiotic and taste.