Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 17-Dec-2016

Savannah Sauce Company, Inc.


The Savannah Sauce Company was founded in 2014 as a "C" Corporation in the State of Georgia. The company wholesales specialty sauces under its Savannah Sauce Company label. The CEO, Tracey Richburg is a U.S. Army Veteran. Richburg was honorably discharged from the Army in 2006 due to a medical disability. The leadership skills acquired in the military prompted her to start a small business. Mike Roberson is the V.P. New Business Development. Roberson's experience is in the area of project management. Roberson is versed with managing multi-million dollar projects and bringing them on schedule and within budget.

The products that Savannah Sauce Company wholesales are all-natural--void of fillers and additives. We found a niche-- the natural food products industry. Savannah Sauce Company was successful in placing its sauces in Brighter Day Health Foods Market, a local health foods retailer in our headquartered city of Savannah, GA . Our signature sauces were received well by consumers. We submitted the sauces to Whole Foods Market. The company and products were vetted and we were permitted entry into the Whole Foods Market South Region. This region is comprised of 46 + stores. We are currently in 44 of these stores, with 20 products on the shelves. The first two products that we strategically chose to fill the shelves are the Home of the Not So Brave But Still Slightly Adventurous Cayenne Hot Sauce and the Land of the Free Chipotle Hot Sauce. As a part of giving back to veterans who had fallen on hard times or suffered a debilitating chronic disability, Richburg decided to give a portion of the profits to these brave men and women who scarified to protect our nation. Whole Foods Market has embraced these products and subsequently welcomed our other products to the shelves in November 2015 (Jalapeno Honey Mustard, Raspberry Chipotle Sauce, Bacon Ketchup and Jalapeno Ketchup).

We expect to have covered the entire Whole Foods Market South Region by November 2017 with expected conservative profits of $477,216.00 for that period. We have plans to move into the Southwest, Mid Atlantic and Northeast regions in early 2017. We anticipate entry into the Fresh Market and Bass Pro Shops in mid 2017


Original YouTube URL: Open

Introduction Video


Additional Questions

Who is your customer?

The target customers have no specific gender or race. The customers are working class, middle class, and the affluent. They have a yearly income of $40,000 and above with an increasing disposable income. They are between the ages of 20 and 65 years of age. They are dual-earner married couples with children, childless singles 45 and older, childless married couples 45-64, multiple-member/shared households, single parents, and childless singles under 45.

What problem does this idea/product solve or what market need does it serve?

We provide consumers with an all- natural food product in the convenience of a jar or bottle which can transform the novice into a gourmet chef.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our products and company were created through conscious capitalism; when our customer purchase one of our products, they aren't just buying a sauce- they are knowingly re-investing in their communities.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Simply stated, we believe in ourselves, our nation's veterans, our customers and our communities. "We believe". Our traction demonstrates our ability to execute our business plan. Small groups of individuals have been able to conquer the odds against them because of their belief in what they set out to do, This and the fact that we connect squarely with our consumer gives us a tremendous advantage over ur competition.