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    Date submitted
  • 21-Mar-2017

Versattire

Abstract

Imagine a shirt adaptive enough to allow you to leave work in the urban jungle, meet some friends for coffee, jump on your bike for a quick spin in the hills, hit the gym for a few sets and then go home... all without having to change it. Well, it's already here, Introducing Versattire. The breathable, lightweight, machine washable, button-down created right here in Florida. Oh, and did we mention it also stays tucked in?

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Young, emerging, and middle aged professional. 25-45. Lives an active lifestyle. Trendy and stylish. Will probably live more in urban areas. May be college educated. Millennials and Get X'ers.

What problem does this idea/product solve or what market need does it serve?

Our society has become passionately addicted to activewear. With its comfort, its versatility, and its purpose --to help reduce sweat-- it is easy to understand why. Unfortunately, there is a niche that hasn't had their voices heard. Young professionals need business wear that can keep up with an ever increasing and transient lifestyle. However, it's not about just making clothing that has activewear properties, its about making clothing that is stylish and classic. This is where Versattire excels. We are the answer to moisture wicking business attire. Versattire's flexible, moisture-wicking fabric, designed in young, attractive styles, make our shirts suitable for business or pleasure. These airy shirts stretch with you, stay tucked in, and keep you cool and comfortable (as well as looking like a boss) throughout your active day. Versattire is the solution and the future of business attire.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Style and sweat. Everybody sweats, some more than others. There is no metric needed to understand that, but what you do need to understand is there is a void in the market that hasn't been given attention. Those individuals who seek activewear in business wear. Activewear is the fastest growing fashion market. It grew by 42% in the past 7 years driven by the comfort of yoga-wear into more casual clothing. But business wear has been left out. And I believe I have solved this issue. I have designed a professional buttoned down shirt that is breathable, reduces sweat marks, stays tucked in, is machine washable, and will be undoubtedly be the most comfortable business style shirt you will own.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

To say I am passionate about seeing my clothes work for me and not against me, is an understatement. I immersed myself with this issue and have finally found a solution that will help me and millions of others. Our marketing approach will be centered around creative content that puts a showcases the attributes of the shirt; from staying tucked in to wicking away sweat. With investment, we can target our niche market similar to Chubbies strategy of drawing peoples interest through creative and exciting videos and pictures. The product itself stands out in the market because it remains as the sole shirt that markets itself as staying tucked in while also maintaining breathability and classic styling. We have a competent and knowledgeable team of advisors with combined entrepreneur experience of over 70 years. The market for versatile business attire is growing. Our product is here ready to gain market share.