Who is your customer?
Supply managers at catalyst manufacturing companies. Operations managers at chemical production companies.
What problem does this idea/product solve or what market need does it serve?
The inefficient use of expensive catalyst can add to the capital and operation cost of chemical production. We are developing a solution that more efficiently utilizes the catalyst. This is an important feature as catalyst are used in >90% of all chemical processes, serving the petrochemical, chemical, and emissions control industries.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
We use a biological process to produce out material, which allows for efficient manufacturing and the use of low to no cost feedstock materials, greatly reducing cost of production. We also produce a highly sophisticated architecture in our material that optimizes catalyst use and efficiency. This is return can reduce capital cost - more efficient per volume, and operation costs - longer service life.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
Our team has a combination of biology, environmental, and material science expertise, which is unique in the industry. We have both academic and industry R&D support that will help us develop this technology around the pains and needs of the customer. And finally we are taking a very novel approach to materials manufacturing that has yet to be attempted in this market.