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    Date submitted
  • 12-Sep-2013

E-LAB

Abstract

E-Lab is a startup that aims at eradicating electronic waste in Africa; a rather new environmental problem and also promote a global culture of safe and responsible e-waste disposal .This comes at a time when Africa has seen an exponential growth in the number of mobile phone users and electronics over the last couple of years.

Statistics indicate that over 17,350 tones of e-waste is generated in Kenya annually with mobile phones, personal computers and printers contributing to over 3150 tones. The E-lab offers an innovation platform to young entrepreneurs in the art, fashion and 'jua kali'(local industrial artisans) sector to come up with innovative products and solutions using electronic waste instead of the old system of only collecting and dumping waste.

These innovative products include art pieces and sculptures for the art industry.

Jewellery and shoes made from rubber and recycled plastic found in electronic devices for the fashion industry; we aim at using these shoes for an anti jigger campaign done by the united nations in rural areas of Kenya. Last but not least copper and any other metal material will be channeled to the “juakali” industry to produce metallic money boxes which E-lab aims to use for an initiative campaign that would sensitize young entrepreneurs on a saving culture.

In our quest to venture into these three sectors of the economy E-lab would in turn create numerous employment opportunities for all age groups and curb unemployment ; a major socio-economic problem both in Kenya and the African continent and . We will also be an incubation platform for entrepreneurs who would like to venture in the environmental sector.

ACTION PLAN

We have a three step action plan over the next six months so as to realize our long term goals.

• First we will set up an art challenge for the youth age 15-22 through media outreach where they will be required to identify electronic waste in their environment and transform it into creative art pieces. The art challenge would fundamentally serve as our source of initial source of capital required to set up the E-lab.

• The E-lab would then put in place an e-waste collection venture; a door to door collection system and also through strategically placed e-bins where institutions and industries would be able to sort out and dump their e-waste.

• At the e-lab we would then channel our electronic waste into the respective entrepreneurs (some of whom are employees of E-lab) for the manufacture of our innovative products.

CORPORATE SOCIAL RESPONSIBILITY

On a monthly basis E-lab would channel 20% of its profit into youth generated projects such as:

• Art competitions and E-waste museum galleries to showcase electronic waste art with the aim of picking out and nurturing exemplary talent for young artists in the art industry.

• Entrepreneurial forums that will act as an incubation platform for mentoring upcoming entrepreneurs who would want to establish their own ventures.

Photos

Additional Questions

Who is your customer?

the Art and fashion industry and also the artisan industry that is unique in africa in that small or local independent franchises owned by individuals are spread across the continent.

What problem does this idea/product solve or what market need does it serve?

As we become more industrialized in a sectors of the economy we generate a lot of electronic waste therefore instead of the old system of collecting and dumping We will use art as a platform for this initiative where we seek to transform this hazardous e-waste into innovative products

What attributes will make this idea/product successful? Why do you believe that those features will create success?

E-lab's campaign aimed at eradicating electronic waste is the first of its kind in the African continent, its innovative solution of making art, fashionable attire and other innovative products out of e-waste will not only ensure that future generations in Africa live in an environment free from these hazards but will also solve a major socio-economic problem that is unemployment by creating numerous opportunities in the Art, Fashion and local industrial artisan industries. Furthermore E-lab's team is made up of brilliant minds in the Art and fashion industry and our contribution towards this project will make it a sustainable startup; one that can be implemented globally.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

• we aim to partner with mobile service providers in Kenya who are responsible for over 3000 tons of e-waste generated annually where we will First set up an art challenge for the youth age 15-22 through media outreach where they will be required to identify electronic waste in their environment and transform it into creative art pieces. The art challenge would fundamentally serve as our source of initial source of capital required to set up the E-lab. • The E-lab would then put in place an e-waste collection venture; a community collection system and also through strategically placed e-bins where institutions and industries would be able to sort out and dump their e-waste. • At the e-lab we would then channel our electronic waste into the respective entrepreneurs (some of whom are employees of E-lab) for the manufacture and marketing of our innovative products.