Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 26-May-2016

TreePans.com

Abstract

TreePans.com was created out of the NW Iowa drought of 2012. Our sons worked in the local orchards watering, mulching and placing plastic around trees to keep them from dying of drought. After watching these efforts we concluded there must be a better way. After completing our funnel testing we realized that 50% of the water was retained by the mulch and the water runoff was still occurring. That’s when we started to develop what is now called TreePans.

We have spent the last 5 years in product development and market research. After over 800 interviews within the tree industry TreePans is now poised to enter the municipal, county, and state governmental markets as a solution to the 50% mortality rate of newly planted trees

Video

Original YouTube URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

We have spent the last 5 years in product development and market research. After over 800 interviews within the tree industry TreePans is now poised to enter the municipal, county, and state governmental markets as a solution to the 50% mortality rate of newly planted trees.

What problem does this idea/product solve or what market need does it serve?

Our Solution Industry standards on how to plant a tree haven’t changed much for hundreds of years. So, we decided to reinvent how you care for your newly planted trees, updating the feeding and watering process with modern technology. The result is TreePans, an agricultural device that promotes growth, increases yield and lessens resources needed to care for trees. TreePans: • Delivers: over 50% more water to the root system • Retains: moisture up to 13 days longer in the domed design • Protects: new trees from human damage of lawnmowers and weed eaters • Replaces: mulch, plastic sheeting, tree rings, and water buckets • Protects: against drought, frost, compaction, rodents, fungus and mold

What attributes will make this idea/product successful? Why do you believe that those features will create success?

TreePans: • Delivers: over 50% more water to the root system • Retains: moisture up to 13 days longer in the domed design • Protects: new trees from human damage of lawnmowers and weed eaters • Replaces: mulch, plastic sheeting, tree rings, and water buckets • Protects: against drought, frost, compaction, rodents, fungus and mold

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

TreePans.com has completed a number of milestones and we are now poised to take our project to the next level - educating our target market to the advantages of TreePans. Advertising/ Marketing: We have progressed past the home-made pictures and marketing materials. We need to develop professional materials. TreePan Samples: it has become obvious that shipping samples for evaluation is necessary for the large projects we are pursuing. Marketing Sales Staffing: to address the interest we are generating, we need to hire our first full time sales position to follow up the leads we have generated and to keep the momentum moving forward though social media. Trade Shows/ Sales calls: trade show expense and travel are proving to be our largest expenses moving forward. Organizations that are budgeting 100’s of thousands of dollars for tree planting projects want to meet our staff and understand the benefits associated with the protection afforded by TreePans.