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    Date submitted
  • 02-Aug-2017



Zealery is a fashion shopping app where friends give each other opinions through games. Young people today text each other screenshots or hyperlinks when they want an opinion about a potential purchase, which is not only cumbersome, it misses the point of why people love to shop together: it's supposed to be fun. Zealery is more like a day at the mall than clicking around a traditional ecommerce site: your friends come with you, they see what you're interested in, help you decide, and enjoy doing it.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Bella is an outgoing high school sophomore from Belmont High School. She is vice captain of her school's dance team and she can't go a day without checking out the newest collections of her two favorite brands Forever21 and H&M. She has the common struggles that a lot of her girlfriends also face, they simply love everything! However, she knows that her budget is only $150 for the month and she has to make a couple of hard choices; thus she screenshots all her options and iMessages all her friends on the dance team for their opinion. One day, she gets a text message from her best friend Dana with a link that opens up on her Safari. She is immediately asked to begin a game of helping Dana pick out which dress to buy out of 10 options. With the click of the "start" button, 2 out of 10 of the dresses are randomly shown side by side and Bella has 10 seconds to decide which of the two she likes better by tapping the picture of the one she likes. Less than two minutes later, Bella has a finished the game and a leaderboard of her picks is automatically populated for Dana. Bella submits her picks and decides that she wants to download Zealery and try it out. The next day Alex, Bella's boyfriend receives a text with a link to help Bella decide which dress she should buy for prom...

What problem does this idea/product solve or what market need does it serve?

Young people today text each other screenshots or hyperlinks when they want an opinion about a potential purchase, which is not only cumbersome, it misses the point of why people love to shop together: it's supposed to be fun.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Zealery is set to replace an action rather than a competitor product. Currently, our users get their friends' opinions by texting screenshots or hyperlinks of products. Users find things they like on their favorite website or app then start texts with their friends and share the pictures. Friends receive a bunch of pictures, sometimes up to 10 or more, and pick their favorite ones usually by returning a number that corresponds to the order of the pictures sent. After receiving feedback from friends, the user starts engaging in multiple conversations, switching back and forth between chats as they aggregate, and analyzes the feedback. If in the process picture orders varied between texts or there is a larger group chat going on, the user will have the sift through all the information organically and make a judgment. Often times extra information such as price, size, brand and descriptions will have to be consistently looked up, copy-pasted, and matched to the products in the chats. After a final decision is made, the user has to go back and find the product on the original website or app to actually place an order. Users love Zealery because it makes the entire process stress-free and easy. Whether you are looking for feedback or being asked to provide some, the whole experience is delivered in one fun package.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our team of 3 have been working on this project for 2 years now. We are a group of individuals with very different personalities and skill sets, but a common passion for entrepreneurship. We believe in the pain point that we are solving and are excited by the endless possibilities of growing the business. The whole team is committed to giving Zealery the best chance possible, with Wentao turning down 2 job offers after graduating in December 2016 and Navtej resigning from his position as Chief Scientist at a Cambridge-based startup to pursue this full-time. Our team possesses the domain expertise to build the solution. Navtej has worked professionally in the ecommerce space where he deployed deep learning models for recommender systems, search, and computer vision applications used by hundreds of thousands of users; he has also independently built a handful of web apps in the past. Zhe has extensive professional Web Dev experience and has contributed to applications in previous work used by millions of users; he has broad full-stack knowledge from databases to frontend design and has been coding for over 15 years. Wentao has a background in business and has built many connections in the fashion industry including with retailers, bloggers, industry professionals, and event organizers; he has previously started a successful food-ordering startup and has worked in entrepreneurship in various capacities including on the funding side.