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    Date submitted
  • 27-Aug-2017

Campus Credit

Abstract

Campus Credit is Blackboard's partner for off-campus merchant recruitment, offering businesses a direct channel to efficiently reach college communities through a proprietary API that supports online or in-store processing of Campus ID card payments by any business and Quadmates, an interactive online campus marketplace providing various exclusive benefits to university students & faculty. Upon launch this Fall, we'll support 8 U.S. colleges with more coming soon.

Video

Original Vimeo URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

Businesses that are looking for a more effective and more efficient way of marketing & selling to college communities (students & faculty).

What problem does this idea/product solve or what market need does it serve?

Millennials are tuning out standard forms of marketing & advertising in general. There are few reliable and affordable channels through which businesses can market to the college community. Colleges & universities have moved towards larger sponsorships for on-campus ad revenue, which has left the small business community particularly underserved.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

With the help of our Higher Education technology partners, our on-campus relationships and our technology suite, we allow our partners to develop a presence within college communities with a direct marketing channel that allows students & faculty to make an immediate buying decision

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

After the CEO's nearly 7 years of experience in this same space (first startup), he saw the state of the online ordering & food delivery space, and was man enough to recognize that there wasn't a future in it despite the technological advantages we had with student ID payments. It was enough to keep us in the game longer than we probably should have been. Rather than keep running into brick walls, we decided to take our technology and apply it in a better manner, while offering it to the entire market rather than a small segment of it (restaurants). We know the college market like the back of our hands.