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    Date submitted
  • 12-Mar-2017

Cibo Circle

Abstract

Cibo Circle is a free social meal sharing platform, that connects people who want to reduce their food cost or eat a healthy meal consistently. Cibo Circle will reduce our customers’ food cost by over 45% and help improve their eating habits, by giving them access to healthy recipes, network of people and coupons. Users will be able to create their own group with a minimum of three people and a maximum of seven to cook and share their meal on a specific day which they chose, among their group members. Cibo will recommend its users to different recipes and grocery stores within their area. Also, other users can join Cibo feeds to post recipes, photos, videos and live sharing videos, joining Cibo feeds doesn’t require users to join a group.

The meal sharing industry is an emerging market, with no leaders in the market. Cibo Circle will be focusing on college students and single/couple’s professionals. According to www.aol.com “homemade meals are healthier and 40-79% lower in cost compare to fast-food.

We are currently running a beta through a Facebook fan page with a few groups. Our goal is to get 500 likes, 30 Cibo groups before we launch in August. Attached is a link demonstrating the Cibo process https://www.youtube.com/watch?v=ceA8O3Ni64Q.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

College Students-The population of college students in the United States is 23.2 million people. The market size of commuter students consists of 5.8 million people. Our approach within the first two years is to target the 1.9 million commuter students, from the state of California, Florida, New York and Texas. We strongly believe that we will obtain at least 285k students to join a circle/group, 15% of our target market. Single/Couples professionals- Cibo Circle will be targeting people who live in the US between the ages of 18-40, who are considered as a lower middle class, working class working poor and underclass. These groups of people make 85% of the United States economic class. According to the US census, there is about 84,038,197 people live in the United States who are considered a part of one of these economic class, which 44,628,387 between the ages of 18-29 are considered as millennials/Gen y.

What problem does this idea/product solve or what market need does it serve?

Hunger/Food Cost/Time While enrolled in a biology course at Florida Atlantic University, it was quite shocking when my professor told the class that 1 in every 5 female college students and 1 in every 20 male college students suffer from hunger. According to an article publish on www.aol.com, an average fast-food meal in the United States cost $5 to $7 per person and an average homemade meal cost $1.50-$3 per person. Cibo Circle will be convenient for the members because users can schedule their meal sharing around their available day of the week and time. Cibo Circle will help consumers to save time because they will not be committed to cooking every day. Health Concern According to the World Health Organization, obesity rates in the United States are among the highest in the world. Obesity has continued to grow within the United States. Two out of every three Americans are considered overweight or obese. An obese person in America incurs an average of $1,429 more in medical expenses annually. Obesity has led to over 120,000 preventable deaths each year in the United States. Cibo Circle will provide nutritional information on all food items. Users can also calculate their Basal Metabolic Rate (BMR) to figure out what their daily calorie intake should be. Also, there are additional long-term healthcare costs because of eating a poor diet such as heart disease, diabetes, and cancer etc. Cultural Difference Plenty of students and professionals travel to different regions of the world to attend college and work without knowing anything about the food they will consume. This leads to discomfort, homesickness or even food poisoning because consumers aren’t familiar with the variety of food choices. Cibo Circle will enable its users to communicate with each other and learn more about their college and work environment.