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    Date submitted
  • 17-Jan-2018



More likely than not, most people have had an “I need a truck” moment. Whether it came from when you bought a new table, bed, large appliance, craigslist item, or helped a friend move to a new apartment, you realized that not everything is going to fit in the back of a sedan. Asking friends or neighbors to borrow their pickup is a hassle, and better yet, awkward. Asking a friend deems you responsible for the well-being of your friend’s vehicle, and is confusing when configuring how to repay them for the use of their truck. Alike to this problem, renting a truck from U-Haul seems inexpensive, yet has hidden costs like service charges, insurance, cleaning, gas, and other fees that drive the base price up to nearly 100$. Wouldn’t it be great if there was an easier, more affordable way to find a truck and some help when your car won’t do?

The IOS and Android Application, PickItUp, plans to modernize the process of hauling, moving, and delivering items across town. Think of us like Uber, but instead of cars, our drivers use their trucks, and instead of transporting people, they transport people’s stuff.

Our goal is to make it easier than ever before to get your things from point A to Point B. Simply open our app, request a pickup, and a driver with his/her own truck will arrive at your location in roughly 15-30 minutes. From there, the driver will help load and secure your item(s) in their vehicle. Upon the drivers departure, the consumer is able to be confident that the item is safe and headed in the right direction through GPS location services in the app, as they can see where their item is going in real time. Once the driver has reached the item’s destination, he will help you safely unload and place your item. Once delivering your item safely, the customer pays via credit/debit card through the app’s secure payment portal. $1 dollar a minute, $1 dollar a mile. No hidden fees, no awkward conversations.

Were PickItUp, and we’ll take it from here.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Anyone who has ever needed a truck to haul or move an item. We also will be providing jobs to many who currently own trucks, once hired by PickItUp.

What problem does this idea/product solve or what market need does it serve?

You will never have to rent a U Haul, borrow a friends truck, or wonder how you are going to get your items too big for you car from point A to point B.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We will be the first app based moving company in the Southern Idaho area, as well as in the state of Idaho. Being the first to market is a huge leg-up on any future competition because we can set the precedent for what this service should look like, and how it should operate. We are significantly less expensive than the other option in the market as well, which is U-Haul. Simply is the fries to McDonalds, and we want to be the pick up trucks to the Treasure Valley.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We created this idea off of having everyone borrow our trucks. Both team members have owned pick up trucks their whole life, and we have loaned our trucks, as well as been the guy to help move, load and haul our friends items whenever they need. We know the demand is there, because almost everyone has had an "I need a truck moment" and we plan to be the most affordable, easy to use option for consumers when they need a truck, and some help loading their items. We as team members are extremely devoted to this idea, and are doing everything possible to ensure its success when we launch. That comes down to interviewing, qualifying candidates and hiring well, so we have only the best drivers for our business, because they will be the face of our business. We have both ran multiple small businesses in the past, including successful franchise businesses for College Pro Painters, where we learned what trials, obstacles, and hard work it takes to run a licensed, insured and efficient small business.