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    Date submitted
  • 11-Feb-2016

Crafting livelihood to communities.

Abstract

Crafts have been a livelihood option in villages for decades now. Designers have worked with crafts,and so have government agencies.While other countries continue to recognize Indian art, we remain clueless about the same. Artisans themselves are limited to traditional designs,and do not have formal training in design or skill-development and therefore rely on external support reducing themselves to handicraft labourers. Our Project enables artisans to develop a sustainable livelihood through learning design, enhancing their skills and develop markets for themselves through help of e commerce market. Revival aims at recognizing each tribe's culture, art and spreading the same amidst masses. In time, we expect to strengthen the artisan's abilities to innovate, create their markets, and eliminate middlemen. Educating artisans and women weavers through internet and technology and making self dependent.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

We are B2B marketplace for handmade goods. We work directly with Artisans to source handmade goods to existing online and offline stores and companies. Our customers are- Online stores like then thousand village, matr boomie, offline stores and boutiques, Giants like IKEA and walmart, Hotels, Corporates. etc

What problem does this idea/product solve or what market need does it serve?

We strongly believe that to increase the production of crafts and cultural goods, we need to uniquely engage both the rural and urban audiences. We work from the 3E model, useful in solving major social problems, and applicable to countries with unfulfilled artisans and artists. 3E: Education, Employment and Entrepreneurship. We are solving issues by providing artisans e-learning for skill development, to increase production, allowing artisans to acquire self employment and start small production enterprises in communities. Our online store is a marketplace for them to open shops without paying high big rent in a market for physical shops, risking whether customers will come and buy. It solves the second hand product problem as well, and through selling second hand products we also making communities sustainable through "Share, Sell and Rent". It's a bridge to fill the gap between artisans and artists, in villages and small towns, and to connect them to customers all over world via computer. In urban markets, these products do not find value for the limited utilitarian scope in them. Middlemen make the crafts expensive, and it ceases to be affordable for the masses, so with this we have a NO Middleman system.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We use collaborative filtering and machine learning to recommend not only goods, but also bundles of goods to our customers. This is continuously improved through intensive R&D, optimizing our recommendation algorithms. For instance, there has been recent research into recommendation systems, using machine learning, to find the perfect pairing between cheese and wine. Determining these optimal recommendations across all artisanal goods requires extensive machine learning R&D to develop proprietary algorithms. Further, our platform is inherently innovative, where artisans no longer need to rent or buy big stores in market, and can instead create a cost-effective, one-stop, virtual solution.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our Team currently based in India, US and France. Two of Indian founders are old classmates, one of US founder we met during entrepreneur summit. We worked on one of our common projects of an eco smart village last year along with our French co founder. Lalit Gautam CEO is serial entrepreneur with more than 5 years of start up experience with one exit. Aaron MS University of Washington and startuper make us a best team to win and for this project.