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    Date submitted
  • 11-Feb-2016

GoRaymi

Abstract

GoRaymi is the answer to an old dream of entrepreneurs, communities and small towns, which, after transforming their knowledge and cultural heritage into tourism products and services that currently allow them to survive, urgently need a digital platform with an international distribution, which will finally include them.

Yes! They want to be included to participate in the wealth generated by tourism, to which they also belong.

What services does GoRaymi offer its users?

GoRaymi is a digital platform that presents tourism options of all Latin American towns, to allow tourists to:

- DISCOVER tourist attractions and services.

- LEARN about the culture and heritage.

- BUY handicrafts, gastronomic, cultural and tourism services and products.

- LIVE cultural events, celebrations, and parties.

Video

Original YouTube URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

Just in Ecuador, we have 860 parishes, 221 towns, and 24 provinces that because of the constitution they must promote and diffuse their culture, patrimony and heritage, and their touristic potential. So far we have signed agreements with the association that groups the parishes of all Ecuador, and the towns association of Amazon, and we are also negotiation with the association that groups all the towns in Ecuador and provinces. The people reaction is positive, because it is a crescent need the demand is bigger and I cannot finance by my own. Today, towns know and want this service.

What problem does this idea/product solve or what market need does it serve?

The high expenses of developing and having a virtual platform ( web page, app for smartphones, social media) about patrimony, culture and tourism promotion and diffusion don't let the towns to use the TICs or new technology as a working tool, avoiding their existence on the virtual world, making low the probability to be selected as touristic destiny around the world.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

GoRaymi is a virtual network of cataloging, diffusion and marketing that lets the tourists around the world to have access to the touristic potential that the towns of the world have. In GoRaymi, the tourists can: DISCOVER the touristic points of interesting (sights) and service places, LEARN about the intangible heritage and patrimony of a town. LIVE all the holidays, commemorations, events and fairs that a town can offer. ACCESSING to all the information you need to plan your next trip to atown. Made to facilitate one of the social pacts that LatinAmerica needs to become a Power of Tourism.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

TripAdvisor just catalogues 40 of de 1000 towns and parishes. The information administration is not in the common people hands. In the other hand, it does not have the official holiday timetable of the holidays folk of towns, and neither information of the day to day. Allevents does not let to group the information points, making it impossible the presentation of a timetable. Also the creations of landing pages by towns are not available and possible in this app, so the town cannot be appropriated of the app and manage it. Triposo does not have a dynamic inclusion of all the events and it does not give any possibility to administrate the content. In brief, it does not exist a platform that gives to the town the administration and management of the information, and either something that catalogues the intangible heritage and patrimony, and culture. Today, the schedules and timetable of the holidays of a town are not available, still a luxury that few cities can afford. Any above does not have a social responsibility criterion. The tourists, meanwhile, donot have a platform that contains all the proposal of a country, limiting the options tochoose a destiny totravel to.