Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 16-Mar-2017

Fashion/Party Business


Business Name: KennethTVPresents


My potiential business idea is taking my pre existing fashion clothing boutique and expand on it Socialy.

The fashion business is seperated into seasons. The idea would be create 4 season collections from varies wholesale fashion companies and resale them as a themed collection via inperson, instgram, and shoify. Using live events at either clubs or event venues create a party event with a fashion show to create revenue and a social presecen. In these events we can bring the collection to life with models or brand ambassodors. Brand ambssadors would be the face of the collection and our brand and hold a 1 year contract for a complete 4 collection cycle.

Current Performance:

As of today ive been using lounge couture as a online boutique selling specific items i like. The store has been active 4 years and todate ive sold about $500 in merchandise. Im currently hand picking each collection and reposting stock photos. Once a sale is made ill purchase the item and once in hand retouch photos with live current photos. Sales have been low due to lack of social engagement and with a business plan ill be able to get a better understanding of where im going, and apply for come capitol up front.

Social Media



Additional Questions

Who is your customer?

Customers are going to be All Ages from 15-35 years old.

What problem does this idea/product solve or what market need does it serve?

People have a hard time buying clothing from online boutiques because they dont know how it going to fit or feel. People also want to feel luxury at but not break the budget and look good doing it. My concept allows my customers to shop with me, come party with me looking good, and show the world via social media how they can come join us every month, every season, every collection. I wan to take this city by city and take over the country.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Making it a touring fashion show and collection will allow us to connect personally with our market in different markets around the country. And because each season is different each collection is going to be inspired the areas we are in. So those who cant visit those places get to live it up threw our clothing and social media events. Those who get a chance to join the tour will get to experience the collections live and in person and really become the theme of the collection.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

I have years of club promotion experience and my team that i can get to together to build my promotions would be great. Execution of this is going to be building up the inventory of the collections.