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    Date submitted
  • 07-Jan-2017

K9 Salute


K9 Salute is an all-natural dog treat company. The mission is to honor our Nation’s Military, Police, Search & Rescue, and Service dogs while providing healthy dog treats made in the USA. We will donate a portion of all treat proceeds to designated K9 & veteran organizations that assist in the purchase of protective vests for Police K-9’s and to help veterans get service dogs. We strive to be earth friendly & ‘green’ by using only recyclable materials made in the USA. We are working with veteran owned farms around North Carolina to source only local & organic ingredients while supporting other veteran owned businesses and local agriculture.


Original YouTube URL: Open

Introduction Video


Additional Questions

Who is your customer?

K9 Salute customers are dog owners that want a high quality treat and are socially conscious of what they’re feeding their dogs.

What problem does this idea/product solve or what market need does it serve?

K9 Salute strives to source ingredients from American farms, with an emphasis on veteran owned farms. We recognize the significance of veterans entering agriculture, as well as the importance of farming in our country, so we want to do our small part in supporting American farmers by sourcing ingredients from them, especially if it's veterans farmers.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

People are treating their pets like family members more than ever before. The humanization of pets, especially dogs, is setting new trends in the pet industry. Consumers are willing to support smaller companies that they can trust and are more aware of what they are feeding their dogs. Having a social mission will help set K9 Salute apart too. People love the tributes to K9's we have on the bags and it helps create an emotional connection to our products.