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    Date submitted
  • 23-Sep-2017

Nepal Tea

Abstract

Nepal Tea is a social enterprise that brings the finest, organic and high mountain teas from the foothills of Mt. Kanchanjangha, the third highest mountain in the world. We take responsibility for the entire supply chain – from production to packaging and distribution – and eliminate the middlemen who provide sub-par values to poor farmers in Nepal while increasing costs for the consumers. Not only do we empower our farmers economically by providing them better revenues, but also uplift them socially by providing free housing, free education to their children and distributing cows for additional income. On the other side, we provide fresh and high quality teas at a fair price to the consumers with an opportunity to impact the underprivileged farmers directly.

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Additional Questions

What problem does this idea/product solve or what market need does it serve?

Nepal is in a unique geographic position located between China and India – in fact, next to Darjeeling tea farms India. Thus, it is very uniquely positioned for a rapid growth in terms of not just geography but also the quality. Surprisingly, more than 80% of the tea production in Nepal are sent/sold to India. They then get rebranded as Indian teas and are sold world-wide. One of the most problematic factors, ironically, is Nepal’s geography – not having access to sea, a massive trade channel. This is further compounded by the fact that Nepal or any tea estates in Nepal do not have the proper and resources (ie marketing knowledge, global trade etc) to uniquely distribute Nepali teas worldwide. The solution lies in not having a sea port, but creating an efficient channel to distribute those teas. And If we are able to build our own identity gradually through proper marketing, the supply chain is going to be cleaner and at the same time, the farmers in Nepal are going to prosper directly, without having to sell to India at a cheap price (which then gets sold off to the rest of the globe at a significantly higher amount). This is where Nepal Tea comes by solving this problem and creating an efficient channel where the farmers meet the consumers. Furthermore, millennials especially are very ethical consumers (Journal of Business Ethics) and do not hesitate, to pay more for products that are organic and do good to the society. Nepal Tea stands on the forefront of the emerging consumer trends by providing free housing, subsidized food to the farmers and education to their children.