Who is your customer?
Families with Children ages 6-13.
Global Christian community
What problem does this idea/product solve or what market need does it serve?
Today's children are spending an average of seven hours a day on entertainment media, including televisions, computers, phones and other electronic devices - See more at: http://www.aap.org/en-us/advocacy-and-policy/aap-health-initiatives/Pages/Media-and-Children.aspx#sthash.wd68vis8.dpuf
An average American child will see 200,000 violent acts and 16,000 murders on TV by age 18.
Two-thirds of all programming contains violence .
Programs designed for children more often contain violence than adult TV .
The Faith Kids Product Concept will give Children access through our online website, and app fun, spiritual, and positive entertainment, Christian Games, biblical learning, movies, and products.
The market needs this product concept will solve, is that there are minimum amounts of Christian online games, movies, and learning, that is catered toward Christian Families with Children ages 6-13. This concept will give them an opportunity to pick products, entertainment, and activities that are conducive to their Christian Home environment.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
Many Parents are looking for fun, positive, and creative online resources and activities to keep their Children occupied, other than watching negative media and entertainment. Parents want to have access to more products with a positive message, and paraphernalia that is warm and inviting for their families. With these measures in placed, this will create success for our products.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
Bushell Media Inc. is a for-profit business with team members that have over 18 years of experience combined in the Creative digital Media Industry. Bushell Media Inc. has been incorporated since 2013. It has a good rating with Duns and Bradstreet. The company is registered in Sam’s Central Contractor Registry. Bushell Media Inc. is a 50% woman owned business. It is experienced and skilled in graphic design, blog video, blog writing, video production, creative design, editing, script writing, animation and more. We will execute this Product by promoting and marketing through
• Paid advertisement for all social media platforms (Instagram, Facebook, Twitter, and YouTube
• Paid radio and television advertisement
• Online marketing campaigns
• Christian and secular stores
• Promotional Items
• Churches and Christian School promotions
What gives our team an advantage over others already in the market is that we're capable and confident of producing high-quality material on an on-going basis to meet the demands of families with children ages 6-13.