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    Date submitted
  • 24-Nov-2016

Picadoo

Abstract

Our customer refer to us as Uber for hair but in essence we are an online market place where African women can discover top professional hairsylists near them , book an appointment and even purchase their respective hair-products online.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Primary customers: African women between the ages of 22 to 45 years of age. Secondary customers: salons, stylists and hair product sellers

What problem does this idea/product solve or what market need does it serve?

The Customer : African women between the ages of 22 to 45 years of age. 1. Lacks the ability to find the best stylist within their location. 2. Can’t access reviews and portfolios of stylists to make informed decisions. 3. No access to the network of quality assured hairpiece sellers. The Stylist/Salon 1. Spends too much time chasing new customers on the streets 2. Has no proper booking management system. 3. Has difficulties attracting new customers 4. Poor customer retention and communications

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our focus on the African emerging market sets us apart as most similar product offerings are only focused on Europeans and Americans. Our platform is the first of its kind to allow customers to purchase their respective hairpiece online whilst connecting them with the perfect hairstylist based on the hair make over they require making our product offering far supreme to our competitors.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

While we are a bit crazy about technology in general, helping a business grow and convert customers into loyal fans through design, is what we live for. For us technology is a tool, a blank canvas, an atom, a craft, a lesson, a way forward, a cool breeze. We are turning our individuals skills and talent into collective power . The team crafts its solutions using cutting edge technology, open source tools and cloud computing. We design and develop using WordPress, source coding, and azure for our MVP, in order to support all devices.