Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 30-Mar-2018

Ping - AI Powered Timekeeping


Ping automates timekeeping for lawyers and provides analytics on time and billing data for large law firms.

Additional Questions

Who is your customer?

Mishcon de Reya is our largest customer (800-person UK Law Firm).

What problem does this idea/product solve or what market need does it serve?

We’re solving lawyers’ biggest pain point by automating timekeeping. And solving law firms’ biggest pain point by capturing and analyzing clean data across the industry.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

While building Ping to solve law's biggest pain point, we learned of a massive shift happening in the professional services industry that makes our market opportunity much larger. The entire industry is shifting from billing hourly to flat fee and Ping can help firms collect and analyze their data in order to adapt to this change.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our founding team has the perfect blend of domain expertise, technical talent, and business acumen to take Ping all the way. We've also surrounded ourselves with some of the best minds and mentors in Silicon Valley.