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    Date submitted
  • 15-Mar-2016

Smartbell: The Internet of Cows™


• Fully integrated health monitoring platform for the livestock industry leveraging IoT technology and offering dynamic lameness detection.

• Simple solution,with no significant overheads to farmer, that generates 10% – 12% increase in revenue by reducing opportunity costs.

• Increases average milk yield and improves fertility rates: two key indicators tracked in livestock farming.

• Increases longevity of productive life of cattle with better health, lowers suffering from chronic illness and lowers veterinary costs.

• Aims to initially capture10%of the total global dairy cattle market of 275M cows, achieving up to 27.5M units of sales.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Smartbell is targeted at farms with livestock management. Our primary target is dairy farms in the UK.

What problem does this idea/product solve or what market need does it serve?

Dairy farming is a low margin industry with high operational expenses and semi-fixed long-term contracts for the milk yield. The industry can benefit from low cost technology solutions that alleviate labour and recoup costs.