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    Date submitted
  • 26-Nov-2016

Hola Enterprise

Abstract

Hola Enterprise is a SAAS based platform for creating and distributing light weight and interactive animations - Hola Cards. Hola Cards can be used in marketing as a medium for advertising, customers retention through animated and personalized greetings and also in education as product help videos. These animations can play in any smart phone without the need to install an app. The call-to-actions help in bridging the gap between marketing and sales by generating valid leads from ad campaigns. Powerful analytics help in understanding the user behavior and allow customers to refine their campaigns further.

Video

Original YouTube URL: Open

Introduction Video

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Additional Questions

Who is your customer?

Startups looking for Product Explainer Videos. Pharma and Healthcare companies looking for patient education using Digital media Business looking to market and generate leads via Digital medium

What problem does this idea/product solve or what market need does it serve?

We bridge the gap between Marketing and Sales, by making to easily for customers to connect back the brands right from the marketing communication. Holacards are light weight interactive animations that can be used to market, educate and greet target audiences. HolaCards are optimized for the mobile and use the features of a smart phone without the need for having to install an app.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Animated content creation is hard and privy to a few with specialized skills. With increased smart phone adoption and mobile internet usage, screen space is available for viewing rich content. SMS, MMS fall short in leveraging the new digital platform, while email lacks the attention and availability that an SMS provides. We provide a self service protal for easily creating and distributing light weight animated content. Additionally easily configurable Call-2-Action buttons prompt the target audience to take the next steps.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Vast product experience of the founders coupled with prior entrepreneurial experience makes it for us to design products and take them to the market. Strategic partnerships with bulk SMS providers gives a key differentiation over any new entrants