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    Date submitted
  • 01-Sep-2017

Nutrifami

Abstract

NutriFami is an e-learning and food purchase tracking application designed to help train food insecure communities on nutrition and healthy eating habits.

Vulnerable communities, victims of the armed conflict in Colombia suffer from poor nutritional habits. Baseline WFP studies results indicate that beneficiary diets are mostly constituted of cereals, tubers, oil and sugar, which are consumed between 5 to 7 days a week. On the other hand, less than 30 percent of beneficiaries consume fruits, vegetables and dairy products daily, rates which are lower than the national averages.

This results in a triple burden issue, where displaced people face high prevalence of malnutrition and micronutrient deficiencies combined with overweight or obesity. WFP CO has committed to providing communication and training activities along with food and cash transfers with a family focus to promote healthy diets. WFP CO has a huge coverage across the country and face-to-face interventions via workshops and trainings are expensive and unsustainable on a large scale.

Through NutriFami, food insecure communities can access nutrition-based learning activities, where all family members can participate and “learning through play”. NutriFami is very intuitive to use, accessible via web or app and beneficiaries do not require previous knowledge or be familiar with the use of technology. The concepts are accompanied by images that reinforce the messages to be transmitted and audios of support in local languages for those who cannot read.

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Additional Questions

Who is your customer?

Vulnerable food insecure communities

What problem does this idea/product solve or what market need does it serve?

Vulnerable communities, victims of the armed conflict in Colombia suffer from poor nutritional habits. Baseline WFP studies results indicate that beneficiary diets are mostly constituted of cereals, tubers, oil and sugar, which are consumed between 5 to 7 days a week. On the other hand, less than 30 percent of beneficiaries consume fruits, vegetables and dairy products daily, rates which are lower than the national averages. This results in a triple burden issue, where displaced people face high prevalence of malnutrition and micronutrient deficiencies combined with overweight or obesity. WFP CO has committed to providing communication and training activities along with food and cash transfers with a family focus to promote healthy diets. WFP CO has a huge coverage across the country and face-to-face interventions via workshops and trainings are expensive and unsustainable on a large scale.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Through NutriFami, food insecure communities can access nutrition-based learning activities, where all family members can participate and “learning through play”. NutriFami is very intuitive to use, accessible via web or app and beneficiaries do not require previous knowledge or be familiar with the use of technology. The concepts are accompanied by images that reinforce the messages to be transmitted and audios of support in local languages for those who cannot read. After the training, voucher participants can see the proportion of products that they purchased per food group, the description and value of the each item purchased, and tailor made recommendations to improve their diet diversity so that even after the voucher programme ends, users will adopt healthy consumption patterns in the household. As well as the promotion of lifestyles, it will help facilitate internet and technology access.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Through a tailor made responsive web and app design, the platform can be accessed by any user that has access to the internet - whether through simple smart phones, tablets, internet cafes or the government’s ‘kioscos digitales’ available in more that 95 percent of the sites where WFP provides food assistance in Colombia.