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    Date submitted
  • 25-Jul-2014

Joyfit 3D printed custom bra

Abstract

As a female-led startup, Joyfit provides 3D printed bras that are custom fit to the customer’s curve. Our Joyfit bras are able to enhance the breast curve according to the customer’s shape profile as well as her request in padding, lifting and coverage levels. Following the simple instruction of our Joyfit app, the customer will take a selfie panorama video which is ensured to be confidential and secure. The customer can visualize the inwards-and-upwards pushing effect by adjusting the topography of bra inserts through our interactive app. The video and the customer’s request will be submitted from the customer’s mobile terminal and received by our cloud hub. The hub will process the image, build the profile, compute the product shape, and then direct the process of 3d printing. The bra inserts, which can be removed from the bra out-shell, are customer made by 3D printing in silicone.

It is estimated that more than 50 percent of women have the needs of push-up bras and bra inserts for esthetic and protection purposes. And 75 percent of women are wearing the wrong size of bra or have the problem of finding a well fit bra. Bra market leaders, such as Victoria’s Secret, do not provide personalized products that satisfy each customer’s needs. Recent bra startups, Thridlove and True&Co, are able to recommend the custom’s cup and band sizes based on quizzes and photos. However, they still overlook the importance of detailed measurement beyond cup and band sizes and failed to offer made-to-measure products.

Believing that everyone is special, Joyfit is the first company that provides made-to-measure bras that fit every customer’s unique shape. Joyfit pioneers in using an all-around shape profile to visualize the customer’s curve so as to fully satisfy the customer’s personalized request of shape enhancement.

We ask for a $300,000 to kick start the venture within 10 months. The Joyfit bra will be retailed at $99.99 with a 70% margin. The annual revenue is expected to exceed $1 million on the 4th year. The seed capital providers can expect a full return by the end of 4th year.

Video

Original YouTube URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

Our aimed customers are ladies who want to have a more confident life with made-to-measure bras, and who want to avoid the fitting-room embarrassment and enjoy an one-stop online shopping experience.

What problem does this idea/product solve or what market need does it serve?

It is estimated that more than 50 percent of women have the needs of push-up bras and bra inserts for esthetic and protection purposes. It is estimated that 75 percent of women are wearing the wrong size of bra or have the problem of finding a well fit bra. Bra market leaders, such as Victoria’s Secret, do not provide personalized products that satisfy each customer’s needs. Recent bra startups, Thridlove and True&Co, are able to recommend the custom’s cup and band sizes based on quizzes and photos. However, they still overlook the importance of detailed measurement beyond cup and band sizes and failed to offer made-to-measure products.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Believing that everyone is special, Joyfit is the first company that provides made-to-measure bras that fit every customer’s unique shape. Joyfit pioneers in using an all-around shape profile to visualize the customer’s curve so as to accurately record the customer's shape. We endeavor to satisfy the customer’s personalized request of shape enhancement, including levels of padding, lifting and protection, by using high-tech 3D printing solutions.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We have a 4-people core team involves engineers, computer programmers, and sales and product specialists. Analysts and bra designer will be hired through consulting services depending on need. The team is led by Regina Jin, CEO, PhD in chemistry, a chemical engineer with 6-yr experience as a key contributor to two biotech startups. Chris Cheng, CTO, PhD in chemical engineering, has 5-yr experience in polymer science and 3D printing. Barbara Chen, CMO, MS in parks and recreation, has 3-yr experience in pricing, wholesale and retail marketing, quality control and sales analysis. Max Mao, IT director, PhD in electrical engineering, has 4-yr experience of web application development and 2-yr of mobile application development experience.