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    Date submitted
  • 22-Apr-2017



Blindspotter engine detects costly business mistakes (blindspots) and alerts business owners in advance, saving them loads of precious time and money.

Additional Questions

Who is your customer?

Small business owners and self-employed. Ideal customers are businesses with 1-50 employees, who are taking part in production / providing a service (and not just focus on business management). Such business owners need to deal daily with employees, customers, suppliers, banks, accountants, and bookkeeping, while remembering to perform tasks.

What problem does this idea/product solve or what market need does it serve?

SMBs make many financial and operational mistakes, like not filling for a tax break, overspending on wages, forgetting to send invoices on time etc.. These mistakes lead to over exceeding cash flow and/or taking loans instead of grants or subsidy. Detecting blindspots requires resources such as direct consulting, purchasing of office management software and/or preliminary financial/operational knowledge. With lack of such resources, small businesses end up missing a lot of blindspots and consequently increase their costs. Small business are tired of complex ERP and office management systems. They need a simple solution to help them avoid costly mistakes, one that doesn't require any financial/operational knowledge, or any additional effort on their part.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Blindspotter engine detect variety of blindspots within any business. While Blindspotter is working in the background, a business owner can spend more time on the core business. The owner will receive alerts when his/her business entitled to benefits, exceeds fixed expenses and reminders regarding tasks' due dates. Blindspotter cloud platform connect to the business cloud bookkeeping system, the bank and with basic information regarding the business send online alerts. By doing so Blindspotter provides a system that supports management decisions by the owners.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Blindspotter is a spin-off of Liat Portal's consulting business for small businesses a which has been operating for the past 5 years. The experience gained by working with small businesses led to the understanding that small businesses are dealing with the same difficulties as big businesses but do not have the same resources at their disposal. Hence, Blindspotter provides a simple solutions for millions of SMBs.