Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 02-Sep-2017

Ella Study


A global media-communication platform, providing completely online personalized matching services for millions of students, alumni and thousands of universities & vendors based on data analysis.


Additional Questions

Who is your customer?

- Users: young people from 16 - 27 years old in Vietnam, SEA Countries, Korea, China, India, Middle-East, who want to study abroad. - Key problem solvers (service providers): Alumni from any countries who have studied abroad - Partners: domestic and worldwide universities; big corporations (to recruit Alumni when coming back home) - The main target customers of Ella are young people from 16 - 27 years old in Vietnam, SEA Countries, Korea, China, India, Middle-Asia, who want to study abroad. In 2012, this total number is 2,385,000 (every year), with a growth rate of 7% annually.

What problem does this idea/product solve or what market need does it serve?

- Young people have painful problems searching for overseas study that Agencies, Search Engine can't solve. For going to agencies, it could cost them US$700 - $1000, while the result does not actually meet their anticipation. For D.I.Y method (Do It Yourself) based on search engines, it could take them 3+ months. - When the investment on overseas study failed or does not fulfill their orientation, that would cost them hundreds of thousands USD and 2-3 years waste.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We do not only develop only 1 product, we are heading towards creating and pushing the whole system for education & human resource development. - Ella provides a platform that evaluate users' data (about their profiles, demand,..) then connect them automatically with alumni that matches their data the most. - Through online consultation, Alumni could help users get the most exact orientation on how to study, where to study, how to optimize their costs & succeed in studying. - Ella also connects universities to recruit the most appropriate students; and connects corporation to recruit the most appropriate alumni when they came back home. Therefore, Ella's valuation has increased 7x times over 10 months.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We develop a rich database and an appropriate algorithm (based on data mining) that auto-match students and alumni, students and universities through the online platform. Our approach is also differentiated: we approach the biggest local partners from the beginning to build brand and improve efficiency; and also create barriers for competitors. Therefore, just after 10 months operated, we are among top players in this industry in Vietnam, having partnerships with 15 top-tier universities and Corporations in Vietnam.