Digital advertising spend is increasing exponentially year over year. 2017 is projected to be over 77 billion dollars. With this increase in spend has come an equal if not greater increase in the need to track the ROI of this spend. AdTech companies have been scrambling to compile data on online users in order to provide more transparency into impressions, especially for programmatic, but with much of this AdTech created by agencies and media buyers it is difficult to trust the insights being generated.
This systemic industry issue is compounded further when you begin layering ethnic and segmentation models such as Hispanic, an audience who has seen the most significant increase in dollars being shifted from traditional media to online. Hispanics are the fastest growing consumers online and the need to target them in a difficult-to-target online world is becoming greater every day.
ThinkNow Audience™ is the first nationally representative passive tracking Hispanic mobile panel. By starting with an invite only group of panelists, ThinkNow Audience gives advertisers and media buyers the first glimpse into how Hispanics use the internet in a truly representative way. By avoiding proxies for ethnicity and creating a nationally representative sample on the front end, we avoid the data deluge by selecting respondents that are representative of U.S. Hispanics at large, not just Hispanics that are online. Combining our panelist’s survey data with passive tracking yields insights into the U.S. Hispanic online consumer like never before.
ThinkNow Audience delivers:
• Targeting profiles based on real-time browsing habits
• Hispanic targeting based on self-reported data, not proxies
• Website affinity tracking based on real-time website visiting data
• True data quality by a 3rd party independent market research firm, not an advertiser or agency
Ability to cross passive tracking data with survey response data for deeper understanding